Original author: Binance
Original translation: 深潮 TechFlow
Key points
Binance recently completed a global user survey with 27,230 users sharing their views on the current crypto market and their outlook for 2025.
19.39% of respondents believe that cryptocurrency regulation will be stricter in 2025; 23.89% are optimistic about the development of AI Tokens, believing it will become a major driver of market growth. This shift in perspective may signal broader mainstream adoption and technological innovation.
Nearly 45% of respondents entered the crypto space in 2024, but daily trading activity among users remains high, with 31.09% of users engaged in regular trading.
Among Binance products, spot trading is the most popular, with 25.89% of users frequently using it; followed closely by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33%, respectively.
Main text
As 2024 comes to a close, we conducted a survey among Binance users to understand the community's views and expectations regarding the future development of cryptocurrencies. This survey attracted over 27,000 users from six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the popularization of cryptocurrencies, regulatory changes, and trends in user behavior. Here are some key trends revealed by the survey.
Expectations for the crypto market in 2025
Many users believe that the crypto industry will mature further and become more integrated with real life over the next year. 19.39% of respondents expect regulatory measures on cryptocurrencies to strengthen; 16.1% believe that traditional financial institutions and institutional investors will participate more in the crypto market; additionally, 16.51% of users are optimistic about the application prospects of blockchain technology in real life.
AI Tokens may lead a new trend in the market
In emerging fields, AI Tokens are seen as the most promising market driver for 2025. 23.89% of respondents stated that they believe AI Tokens will become the main force driving market growth, showing users' high expectations for its future development. Memecoins rank second with a support rate of 19.09%, followed by DeFi Tokens and Layer-1 Tokens, at 12.37% and 12.28%, respectively. It should be noted that these data reflect user opinions only and do not represent Binance's official stance, nor do they constitute investment advice.
Most popular cryptocurrencies: Memecoins, Bitcoin, and BNB
Among the cryptocurrencies most commonly held by users, Memecoins top the list with a holding rate of 16.1%. Bitcoin follows at 14.44%, while Binance's own BNB ranks third at 14.23%. Interestingly, the holding ratio of BNB exceeds that of Ethereum (ETH), which stands at 10.95%. Other mainstream Layer-1 Tokens collectively account for 10.38%. This indicates that Memecoins are not only currently popular assets but also one of the categories users are most looking forward to in the future.
New users: cautious yet active
The survey results indicate a significant influx of new users into the crypto market in 2024. Nearly half (45%) of respondents entered the market in 2024, with 24.52% joining in the past six months and 20.60% in the past year. Although many new users are still in the exploratory stage, 41.86% of users already have one to five years of trading experience, reflecting a balanced distribution of new and veteran users within the Binance community.
Additionally, 43.97% of users allocate less than 10% of their total assets to cryptocurrencies, while 24.33% of users use 10% to 25% of their wealth for crypto assets. Notably, 31.09% of users trade daily, and 22.91% of users trade weekly, indicating that trading activity remains active.
Reasons users join the crypto market
The survey also revealed the main reasons users enter the crypto space. 22.4% of respondents indicated that the rapid appreciation potential of digital assets is their primary motivation; 18.78% of users are attracted by decentralization and financial independence; additionally, 17.16% of users believe that the speed and convenience of cryptocurrency trading are important factors that attract them.
User preferences for Binance products
The survey shows that Binance spot trading is the most popular product among users. Among 27,000 respondents, 25.89% indicated that spot trading is their first choice; followed by Binance Earn, with 25.34% of users utilizing its features to increase asset returns; Binance Convert ranks third with a usage rate of 17.33%. This data reflects how Binance users leverage the platform to meet their diverse financial needs.
Summary
This global survey provides us with valuable insights into user preferences, expectations, and behaviors, serving as a reference for moving toward 2025. The cautious yet active attitude of new users, combined with the long-term confidence of veteran users, reflects the increasing maturity and resilience of the crypto market.
With the ongoing trends of increased regulation, accelerated adoption, and innovative blockchain applications, Binance will continue to provide tools and resources for global users to help them succeed in this rapidly changing environment. We look forward to welcoming a new year filled with technological innovation and financial freedom alongside the community!
