Company Name: Ledn
Founders: Mauricio Di Bartolomeo and Adam Reeds
Date Founded: September 2018
Location of Headquarters: N/A (Fully remote)
Number of Employees: 51
Website: https://ledn.io/
Public or Private? Private
“Lending is the type of relationship where you value the return of your assets more than the return on your assets.”
When asked what sets Ledn apart in the world of bitcoin and crypto borrowing and lending, co-founder Mauricio Di Bartolomeo emphasized the company’s outstanding track record of asset return, distinguishing it from now-defunct competitors like BlockFi, Celsius, and Voyager.
Since its establishment, Ledn has made security and reliability a top priority, gaining the trust of both traditional financial institutions and its diverse global user base, many of whom are new to financial services thanks to Ledn.
With a personal connection to Bitcoin stemming from his experience in Venezuela, Di Bartolomeo has a deep understanding of the importance of the cryptocurrency.
Di Bartolomeo’s Bitcoin Journey
Di Bartolomeo shared, “My family discovered Bitcoin during the hyperinflation crisis in Venezuela and began mining it in 2014. Witnessing Venezuelans using Bitcoin to escape financial turmoil made me realize the global impact of this technology.”
Subsequently, Di Bartolomeo and Reeds ventured into assisting miners in Canada, seeking to facilitate their growth without selling their bitcoin holdings.
Ledn’s inception stemmed from this need for financing within the Bitcoin mining industry.
How Ledn Differentiated Itself
When Ledn entered the market in 2018, it stood out from the few existing services due to its refusal to issue tokens, unlike competitors like Nexo and Celsius.
Emphasizing compliance and regulation, Ledn’s transparent approach set it apart. The company’s commitment to transparency was further demonstrated by being one of the first Bitcoin companies to provide proof of reserves, allowing scrutiny of its bitcoin holdings.
Reducing Risks
Unlike BlockFi, Ledn’s approach to generating yield on bitcoin involves lending it to market makers operating with highly liquid assets, minimizing asset liability risks.
Di Bartolomeo highlighted Ledn’s product ring-fencing mechanism, ensuring that clients are not exposed to risks from other services within the company.
Growing Competition
While competition in the bitcoin borrowing and lending space intensifies, Di Bartolomeo remains focused on Ledn’s core values of transparency, security, compliance, and trust. The company’s unwavering commitment to these values sets it apart from competitors.
Fostering Financial Inclusion
One of Ledn’s notable features is its consistent interest rates regardless of the user’s location, promoting financial empowerment and inclusion. This inclusive approach aligns with Di Bartolomeo’s vision of providing accessible financial services based on compliance and asset ownership rather than geographical or personal factors.
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