$ALPHA The term "Alpha" encompasses various meanings across different fields.
Finance: In investment terminology "alpha" represents the active return on an investment compared to a market index. An alpha of 1% indicates that the investment outperformed the market by 1% over a specific period. Positive alpha signifies better-than-market performance while negative alpha indicates underperformance.
: This cohort includes individuals born between 2010 and 2024. As digital natives they have been immersed in technology from birth influencing their behaviors and preferences. Their upbringing is marked by a strong emphasis on education sustainability and individualism.
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