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Why are cryptocurrencies up today? Santa rally narrative picks up pace. . Bitcoin (BTC) and the overall cryptocurrency market rose by 5% on Tuesday as major assets are attempting to recover from the significant declines experienced last week. Altcoins have become the main focus of this market uptrend, suggesting that investor optimism may be driving the 'Santa rally.' . The general crypto market is experiencing a rally on Christmas Eve, recovering from the recent market drawdown last week. Top assets, including Bitcoin, Ethereum, Solana, XRP and Dogecoin, experienced a rebound fueled by increased buy-side pressure among holiday traders. This shows that the market could be witnessing a 'Santa rally,' an event where cryptocurrencies rise during the final five trading sessions of a year through to the first two of January. Recent price actions on Tuesday suggest holiday traders are buying into the narrative. Another reason for the price recovery could be expectations of the crypto market picking up its uptrend after the holidays come to a close. This expectation may be tied to Donald Trump's inauguration as President of the US on January 20, which crypto market participants anticipate will lead to a massive rally. Additionally, Ethereum exchange-traded funds (ETFs) witnessed inflows of $130.8 million on Monday despite Bitcoin ETFs posting $226.5 million in outflows, per Coinglass data. The huge contrast between these products shows investors are shifting attention toward altcoins this season. This is evidenced in the double-digit gains seen across several altcoins, including Pudgy Penguins (PENGU), Hedera (HBAR), JasmyCoin (JASMY), Stellar (XLM), etc. #ReboundRally $BTC

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Bitcoin Hits Key Support – Can It Bounce Back or Is the Selloff Just Beginning? . *Bitcoin hits a new record high but faces a sharp pullback after Fed's hawkish stance. *A key support level breakdown puts Bitcoin at risk of further declines. *The $92,800 to $95,500 range is crucial for Bitcoin’s potential rebound. *Take advantage of our —your last chance to secure Investing Pro at a 55% discount! Bitcoin began the week with optimism, reaching a new record high near $108,000, buoyed by positive statements from U.S. President Trump about the crypto's potential as a reserve asset. However, the mood quickly soured midweek as the Federal Reserve’s hawkish stance triggered a significant pullback in the cryptocurrency market, and Bitcoin's momentum stalled. As traders awaited the Fed’s decision, the market had priced in a 25-basis-point rate cut, but uncertainty lingered over Jerome Powell’s speech, which ultimately revealed a more hawkish outlook. Powell’s remarks, particularly his warning about future interest rate cuts and a rise in inflation forecasts, sent shockwaves through risk on assets, triggering a sell-off. His negative comments on Bitcoin also contributed to the decline, with investors fleeing to safer assets. #MarketRebound $BTC $ETH

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What is market analysis? When a company wants to sell a product, it must first consider the market (or marketplace) where similar products are sold. A market analysis examines factors like market size, competitors, pricing, and customers. It includes both quantitative data, such as the actual size of the market you want to serve and prices consumers are willing to pay, and qualitative data, such as consumers’ values, desires, and buying motives. In researching this topic, you may come across terms with similar meanings, including market research and marketing analytics. Here are some important distinctions: Market research is the process of gathering information about a target market, including its customers’ needs and behaviors, in order to market products more effectively. Marketing analytics is the process of studying the metrics of specific marketing efforts, such as landing page sign-ups and social media engagement, in order to increase return on investment. Benefits of a market analysis Conducting a market analysis can benefit you in several ways by helping you to: Spot trends and opportunities in your industry Differentiate your business from competitors Reduce the risks and costs of launching a new business (or pivoting an existing one) Tailor products and services to your target customers’ needs Analyze successes and failures Optimize your marketing efforts Reach new market segments Monitor your business’s performance Pivot your business in new directions #ChristmasMarketAnalysis

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