Recently, Amazon announced that it will launch its NFT marketplace in April this year, which has sparked great anticipation in the entire crypto market.

This is not the first time that a tech giant has announced its entry into the NFT market. Looking back at 2022, Tiffany released an NFT jewelry priced at $50,000 in August, which caused a strong reaction. This move combined on-chain and off-chain assets, carrying dual values of investment and appreciation, and also provided a quick channel for Web2 users to explore new opportunities beyond their usual circle.

And this is not the first time that a giant has announced its entry. Looking back at 2022, in August, Tiffany released NFT jewelry priced at $50,000, which caused a strong reaction. This move combined on-chain and off-chain assets, carrying dual value of investment and appreciation, and also provided a quick channel for Web2 users to explore new opportunities.

At the same time, giants such as Porsche, Huawei, Nike, and Starbucks have also joined the Web3 industry, bringing their wealth of experience in traditional fields and presenting unexpected surprises to users. The result is that existing Web3 users are more excited because they see the prosperous trend of the industry's future, and Web2 users are breaking through their circles and joining in decentralized collaborations one after another.

The entry of numerous industry giants brings opportunities, as their Web 2 massive user base can be converted into Web 3 users, which is an unmissable opportunity for many blockchain projects. Established Web 3 projects in the market can provide excellent user experiences for these users, helping to drive user growth.

However, another thing is, as these giants entering the market with their fully-equipped powerful teams and competitive products may also cause significant disruption to existing projects' original businesses.

In this rapidly changing market environment, project teams need to seize the initiative, achieve short-term user acquisition, and long-term stable growth. Here are a few angles that the project teams can start with:

First, project development should not be built on empty promises, and infrastructure needs to be developed to create a solid foundation for long-term growth. The features provided by the project should solve real user needs rather than just hype or attention-grabbing.

Second, project teams need to have a clear positioning of their business, whether it primarily targets B-side or C-side users, as growth strategies differ.

Once the positioning is clear, the next step is to determine where to acquire users. For example, for wallet and exchange projects, users can be converted from Web 2 through media advertising, instantly reaching a large number of users because traditional users entering the blockchain field also have basic transaction needs. Still, other fields, such as NFT markets, digital identities, and SocialFi, may face multiple challenges when entering the market.

Even though the Web 3 industry is rapidly developing, its scale is far smaller than the massive user base accumulated by Web 2 over the years. Additionally, the numerous functions provided by the Web 3 industry often distract users' attention. Directly acquiring users from Web 2 requires a high education cost and is like finding a needle in a haystack, with low customer acquisition efficiency.

In terms of cost, according to the price statistics of Web 3's top media, the cost of publishing an article can reach five digits, while sponsoring an event can easily reach tens of thousands of dollars. This undoubtedly creates significant pressure on many startup project teams. Additionally, whether the expected dissemination effect can be achieved cannot be guaranteed. High prices and costs also make many project teams hesitate.

Many teams choose to use their valuable budgets to host online events because it is one of the most direct ways to give back to users. Hosting events is not something that can be done overnight and requires support from numerous technical and community operations personnel in various stages, such as preheating, opening, conducting, concluding, and award distribution. Any critical flaw in any of these stages can lead to user loss, resulting in loss rather than gain.

What does hosting events bring? How to retain users and maintain their activity is also a problem that needs to be solved. User activity is also easily affected by market trends. The development trend of the project needs to be like a continuous series of peaks and valleys rather than a fleeting firework or a one-hit-wonder. Even if a large number of users are retained, their contribution to the project, whether it has brought value to the project, and how to calculate the input-output ratio are all issues that Web 3 project teams are extremely distressed about.

Fortunately, Web3 has given birth to a plethora of creativity and opportunities, along with corresponding tools to solve the aforementioned problems. The recently emerged task platforms, which focus on helping projects achieve user growth, are an excellent means to tackle these challenges.

From a user perspective, the rewards offered by task platforms can directly attract users to participate, and completing specific small tasks to receive corresponding rewards is an almost risk-free and profitable way. These platforms have a vertical function and a concentrated user base, making them an entry point for acquiring massive numbers of users. Popular task platforms such as Crew3, Galxe, POAP, Quest3, Rabbithole, and TaskOn can all achieve this.

In terms of operations, most task platforms have automated functions, such as automatically detecting whether users have completed tasks, automatic lottery draws, statistics of winners, automatic reward distribution, and providing data analysis dashboards. The number of participants can also be displayed on the interface in real-time, providing critical reference for project parties, saving time and energy for operational personnel, and enabling them to focus on product research and improvement.

Regarding the long-standing problem of user activity that has plagued project parties, task platforms have also provided some excellent solutions. For example, setting up chain activities, series activities, completing activity A and obtaining credentials, and users can participate in activity B. This helps to encourage users to complete activity A and ensure participation rates for activity B, maintaining user stickiness. Project parties can also launch a series of campaigns, inviting users to complete different tasks, adding fun to the tasks, and getting feedback on the product experience. On the project platform, users who participate in activities can obtain points, NFTs, and other credentials as a major manifestation of user loyalty, becoming a long-term form of interaction with users.

Regarding the analysis of various data after participating in activities, it can also be directly exported from the task platform with one click, further measuring user contribution and conversion rate for the project. This enables project parties to more intuitively view the effectiveness of their activities.

Through our preliminary use of the current 8 popular task platforms, we have summarized the following table, which can serve as a reference for project parties. (Arranged alphabetically) Due to the difficulty in measuring the actual number of users on the platforms, we have collected the number of new Twitter followers and the growth rate in the past month.

The above table summarizes several dimensions of interest for project owners based on our preliminary use of the current popular 8 task platforms (sorted alphabetically). The number of supported chains indirectly reflects the number of wallet addresses and user volume. Whether automatic rewards are supported indicates the amount of time and operating costs to be invested. Diverse reward forms support combinations to attract users through land, sea, and air tactics, and whether they are free also implies the amount of operating costs.

In terms of data performance, Galxe, TaskOn, and Crew3 ranked in the top three in terms of fan growth. Quest3, TaskOn, and Crew3 offer relatively diverse reward forms. Crew3, TaskOn, and Galxe support a larger number of chains. Most platforms offer free functions, while some platforms offer subscription services for project owners to choose from.

In summary, the trend of Web3 giants is irreversible, bringing vitality to the market and driving project owners to innovate and move forward. Project owners need to take action early, find their own patterns in user growth, and adapt to the rapidly changing market environment in order to stand undefeated.

Even if you didn't receive the Arbitrum airdrop, there are still many opportunities to benefit from Web3.

On March 16th, Arbitrum officially announced the launch of DAO governance and governance token ARB for its Arbitrum One and Arbitrum Nova networks, and also revealed details of the highly anticipated airdrop. The eligibility check for the airdrop is now open.

According to the official disclosure, the initial total supply of Arbitrum's token ARB is 10 billion, with a maximum annual inflation rate of 2%. As for the token airdrop, 11.62% of the initial total supply will be airdropped to Arbitrum users, and 1.13% will be airdropped to DAO treasuries built on the Arbitrum network. The snapshot time for the airdrop is February 6th (at block 58642080 on the Arbitrum One network).

The eligibility criteria for earning points in Arbitrum Nova include bridging funds to Arbitrum Nova and making 3, 5, or 10 transactions or more. At the same time, Arbitrum has also implemented some anti-sybil rules, such as deducting 1 point if all transactions in the recipient's wallet occur within 48 hours.

Due to Arbitrum's significant market influence, this airdrop has received a strong response. Users who received the airdrop are excited and look forward to further progress from the project, while some users lament the complexity of the multiple requirements in the rules. Users who did not receive the airdrop regret missing out on a huge fortune and hope to not miss out on the next airdrop.

Is it really difficult to make money in Web3?

The answer to this question can be answered from a reverse angle - it is not easy to make money in Web3. The primary reason is the volatility of the market. Investing in various tokens has always been a high-risk behavior. In addition, after many users participate in airdrop and other activities, it requires a lot of time and effort to track whether the project team can issue rewards as promised and whether they can be claimed smoothly. Some project teams are hesitant to issue promised rewards too early because they are afraid that users will sell large quantities, which may affect the token price.

If the participation rate is increased and the scope of participation is expanded, can the rewards or airdrop-type rewards be increased? The answer is positive, but whether users have the time to explore a lot is also a question to consider. According to Binance Research's report:

"February was a recovery period for the industry, and healthy momentum was observed in the DeFi and NFT spaces. As investors regain interest in risk outside of traditional asset categories, cryptocurrency is exciting."

In this environment, participating in various projects to earn rewards is undoubtedly worth trying. At the intersection of the bear market approaching its end and the bull market having the potential to recover, task platforms in the Web3 race become an excellent breakthrough point because they can help users quickly access more projects and have a greater chance of obtaining rewards.

Today, there is no shortage of task platforms on the market. Before choosing a platform to deeply participate in, ordinary users can first evaluate various platforms.

Is the platform secure enough? This can be the primary concern. It is not only about technical security, but also whether the rewards users receive are guaranteed. The platform's security risks, whether rewards can be delivered on time, and whether it has anti-bot algorithms can be used to evaluate the platform. Nowadays, some task platforms can support project parties to pre-stake rewards and distribute rewards automatically without delay or confusion, so platforms with such guarantees can be preferred.

Does the platform have a complete ecosystem? When choosing tasks to participate in on the task platform, you can also pay attention to the number of chains supported by the platform. The more chains it supports, the greater the breadth and development potential of the platform's ecosystem. Similarly, the types of tasks and rewards supported also reflect the completeness of the functionality provided by the platform.

Choosing a platform that is simple and easy to use is undoubtedly a long-term strategy for users, as this will save users time in completing tasks for each project and to some extent improve the probability of winning rewards. Many platforms on the market are also striving to provide a better user experience.

Recently, after experiencing many task platforms, the author discusses some of the usage experiences of these platforms.

1）RabbitHole

RabbitHole is a well-known Web3 task platform that provides tokens, NFTs, whitelist access, and future airdrop opportunities, with the aim of guiding users to learn about Web3 basic operations and tasks. However, the overall feeling is that there have been relatively few updates and not a lot of tasks available, with relatively few updates on their Twitter account. In the past month, their Twitter followers have only increased by 2k, which raises doubts about their management.

2）Crew3

Engagement in each task is facilitated through a community structure, which provides a sense of belonging and an opportunity to gain in-depth involvement and knowledge about various projects. Users are rewarded with XP points on the platform, but there has yet to be discovered more ways to empower these points.

According to its official website, it currently supports 50+ chains and is among the top-ranked platforms in the industry.

3）TaskOn

A platform that has garnered considerable attention recently, due to its fast pace of launching new tasks and its rich reward system, which includes tokens, points, NFT certificates, whitelists, and more. I really like its interface, which has a carousel and a scrolling marquee on the first screen, allowing users to quickly see popular tasks.

The platform is quick to launch new activities, and the latest version update mentions support for 20+ chains, with project parties able to pledge rewards in advance and have the platform distribute them, ensuring that participating users receive them on time. When trying to create an activity, I found that the operation page is simple and the process can be completed quickly.

Similarly, there are currently no known ways to use the EXP earned, but the official may provide more information about how to utilize it in the future.

The page displays various information on the types of rewards for participating in activities and the EXP that will be earned, making it easy for users to try them out.

4）QuestN (Quest3 before)

A platform with a unique UI style that has a strong Web3 aesthetic, with a cartoonish feel that is not overly serious. Users can view a variety of rewards, including tokens, NFTs, and whitelists, on this platform.

Its operating manual details all past releases, demonstrating the project team's meticulousness and transparency.

5）Port3 (Soquest)

The platform has a unique page style with a preference for flat design, giving it a high-quality appearance. It is deeply integrated with SBT, as previously mentioned by Vitalik. The main page shows the status of activities and the forms of rewards available, but does not clearly indicate the amount of the rewards.

6）Galxe

Galxe, a well-known name in the Web3 task platform, holds a senior position. Focusing on digital identity and launching Passport, it aims to create a broader ecosystem platform and provide users with a deeper encrypted identity experience.

Conclusion

The attracting and diverse task platforms bring more opportunities for 2C users to navigate in the Web3 market. Let us keep an eye on the new project updates and have a more intuitive and simple way to access corresponding rewards. They are also good channels for us to discover new projects. Making full use of task platforms will help you quickly grasp the industry's first-hand information and continue to accumulate wealth for yourself.

The concept of sustainability emerged in the 1980s, emphasizing the coordinated development of the economy, society, and environment. It is now widely understood as the ability to achieve long-term, continuous development. The pursuit of sustainable development has always been a primary goal for any Web3 project. However, it has also become a breakthrough challenge that has troubled project teams.

The Dilemma of Growth and Development

Web3 projects face multiple difficulties due to various factors, including:

Rapidly evolving market conditions

Inevitable technical challenges

The need for a sustainable business model to achieve long-term growth

Legal risks that must be addressed

Immature user awareness

The Road to Breaking the Game of Web3

Multiple challenges and difficulties have made it difficult for Web3 projects to sustain user growth and attention. Many projects have not been able to withstand the test of time and have come to an end without any progress. However, despite the difficulties, it does not mean that there is no pattern to follow. Project parties can still promote their own development through some common methods.

Pay attention to key indicators of project development Users are always the soul of Web3 project development. Users can activate the ecology, make the products and functions brought by the project valuable, and provide feedback to continuously innovate and develop the project. The following key indicators can be observed:

1）Customer acquisition cost

2）User conversion rate

3）Active user count

4）User lifecycle

To be continued.

I have been exploring the world of crypto for a long time, checking K-lines, lurking in communities, and following project updates, which has almost become a daily routine for every "digital nomad".

Risks and rewards often go hand in hand, and in the rapidly changing market environment, we also stop and think: Is there a simple and easy, or even risk-free way to participate and contribute to Web3? The answer is yes. If you want to learn about specific ways ahead of others, don't miss the exciting content below.

Gain benefits from walking, an effective way to "step" forward

Walking as an environmentally friendly behavior can promote the achievement of the "carbon neutrality" goal globally. At the same time, it can also bring some benefits to users to a certain extent. From donating trees through the number of steps in Ant Forest, to the popular blockchain game "Chain Guardians," and to the move-to-earn model of STEPN, the number of steps has become an effective resource that users can voluntarily provide. Similarly, Tiptop.io provides users with an entry point for earning tokens by walking, incentivizing users to participate in walking and obtain corresponding rewards.

Unlock tasks for collaborative win-win

Frequent 5G surfers will participate in various airdrops and giveaways, most of which are encountered randomly on the homepage or found and joined through keyword search.

One drawback is that it is necessary to check the results afterwards, and it is likely to miss the opportunity to check whether they have won or not, leading to missing out on rewards. Taskon, a bona fide task platform, can solve the above-mentioned troubles.

As an aggregator that integrates multiple award-winning activities and an entry point for high-quality Web3 activities, users can choose and participate in activities that interest them here. Through simple tasks such as sharing, commenting, liking, and joining communities, users can learn about the basic information of different projects and keep up with industry trends.

It is worth mentioning that Taskon currently supports 20 chains, and users can unlock more activities and discover value in a wide range of ecosystems. Taskon also provides a web version and a plugin version for users to choose from, making it a channel that can be participated in for the long-term and has a high probability of winning prizes.

Passive income, creating value

Finally, one of the consensuses in earning in the crypto world is through staking to obtain "passive income."

As Coinmarketcap previously shared, staking allows users to participate in the network's transaction verification mechanism to obtain passive income. According to research, multiple blockchain platforms offer a certain rate of staking rewards. What users need to do is to hold, choose, and stake, and then claim the rewards after completing a cycle. For example, the public chain platform Ontology, which has dual tokens, provides users with the opportunity to stake ONT to obtain ONG rewards.

As this does not constitute investment advice, no further elaboration will be given, and users should conduct their own research (DYOR) to choose the method that suits them best.

Summary

In the rapidly changing world of Web3, we have various ways to actively or passively invest. There are some methods that can help us generate income, but we need to keep learning, observe trends, stay calm, and achieve long-term #BUIDL goals to achieve relatively satisfactory results.

The era of mass self-media began several years ago, and the sharp trend of Web3 now creates endless exploration space for every independent individual who strives to HODL, actively BUIDL, and DYOR in the industry to express their voices.

Becoming a KOL who can influence many people is not achieved overnight, but the development pattern from amateur bloggers to KOC can be observed.

Starting from KOC and deepening the track to become a KOL, or creating a sensation at the right time, the whole process takes time and requires appropriate methods to help users achieve twice the result with half the effort.

If you are working hard to manage your own self-media platform but have not achieved the expected results, take three minutes to quickly browse the following highly praised Web3 powerful tools.

Seeking inspiration & solutions

The unprecedented intelligent AI led by ChatGPT has been the focus of attention throughout the internet recently. More than just a simple chatbot, ChatGPT is revolutionarily endowed with more emotions and wisdom.

When facing creative bottlenecks, you can boldly call upon ChatGPT for help, and train its model by providing more information to create a better assistant that understands you. Not only can AI assist users in collecting authoritative and reliable information from all over the world, but it can also provide directional solutions, greatly reducing the time spent on extensive research and achieving intelligent screening for bloggers.

At the same time, other applications such as BING AI, notion AI, and perplexity.ai are emerging in sync, each with its own unique features, providing users with more intelligent choices.

Rapid production & outstanding presentation

In today's era of information explosion, short videos have a much greater presentation effect and dissemination power than long written content, bringing users more intuitive forms of expression and deeper instant memories.

Recording a video often requires a lot of time and effort, especially for explanatory and knowledge-sharing purposes. Tools like Synthesia directly eliminate a series of troublesome steps such as setting up a studio, recording, and video editing, and allow you to select a character image to have it read and recorded on the spot.

If you only want to obtain an audio track, you can also try Murf for audio reading.

Gathering the masses & rapid growth

In the first two steps, we have effectively improved the content and production, and how to make excellent content reach users, ensure effective reception, form stickiness, and sustain attention is a question that needs to be considered.

We often participate in activities such as forwarding and lucky draws on many commonly used Web2 social platforms, with a certain chance of becoming a lucky winner. For bloggers, whether users really participate in the activities and do not instantly lose interest after the event ends, and whether the results of the lucky draw are open and transparent are issues that need to be carefully considered.

By allowing users to deeply participate, complete tasks, and providing certain rewards, a virtuous cycle can be formed. During this process, setting tasks such as following social accounts, joining community discussions, and forwarding content can also help users gain a deeper understanding of the blogger.

Today, there are many task collaboration platforms such as Galxe, Quest3, and Taskon in the Web3 market, providing a quick channel for project parties to lock in users, launch activities, and provide rewards, achieving a win-win situation.

Different from the general web-based platforms, for some bloggers who focus on the Twitter platform, the plugin version of Taskon and Denet is particularly noteworthy. By installing the plugin version, it only takes 3 minutes on the homepage to quickly check and create tasks.

Based on blockchain trust technology and advanced algorithms, effective filtering and tracking of users can be achieved. At the same time, Taskon and other platforms have launched preferential policies for reward subsidies to encourage KOLs, and will soon launch functions such as AMA online audience and duration monitoring. This will give bloggers a boost in behavior such as attracting traffic, ensuring listening rates, and quickly increasing fans.

Refining details & striving for excellence

Becoming an all-around blogger is never an easy task.

Shortcomings and strengths exist side by side, and to make content, activities, and operations perfect requires an extreme pursuit of details. Grammarly like grammar checking software can help polish text, automatically identifying typos and reducing the cost of manual review.

If you are struggling to express yourself and worry about users' aesthetic fatigue from repeated vocabulary usage, you can also use various phrase combinations provided by QuillBot to choose more accurate and expressive text expressions.

Data Analysis & Observational Summary Data analysis has always been a powerful tool for intuitively understanding trends without missing any details. On-chain data, with its multidimensionality, real-time updates, and anonymity, can be difficult to navigate. Dune provides thousands of dashboards for hundreds of projects, offering key metrics for DeFi, NFT, and other areas that users can easily query using SQL to access readable data.

If you find using computer language somewhat challenging, you can also refer to data platforms such as Nansen, which provides real-time insights on cryptocurrencies, DeFi, and NFTs by analyzing over 240 million tagged addresses and their activities.

Feel free to share any efficiency tools or secret weapons that you have used to rapidly grow and explore the vast Web3 universe.

#Web3 #UserGrowth

Do you remember the “pomp” on the day of Damus’ launch? We’ve always seen the rapid user growth and the eager interest of investors and users in the SocialFi track. But why?

Business logic of Web2

The traditional Internet has gone through several stages：

Technology research and development, building the underlying infrastructure

Product development, realizing the implementation and application of technology

User-driven development, providing better services/rights

Why is user growth so important?

Web2’s business logic is built on traffic: whoever has the users, whoever has the influence. The most typical case is the business model of paid advertising on all kinds of social media platforms. Social media platforms achieve rapid user growth and build up private domain traffic by offering benefits and services. Then by selling advertising and traffic, these platforms can attract a larger amount of users and also make a profit. In this way, a virtuous positive cycle is achieved.

Business logic of Web3

Now, let’s re-examine Web3. Why SocialFi and GameFi are often considered as the next key to win in Web3 ? Because the business model of these two platforms apply what has proved successful in Web2 to Web3. This business model can help realize definite user growth. Moreover, it can evolve into a full-fledged Web3 business logic through the combination with the mature technology of Web3 to ensure the sustainable operation of the product.

For other businesses in Web3, a profitable business model has not been established. These businesses are often faced with the problem of insufficient user volume to support product operation and maintenance, or suffer serious user loss. Therefore, the primary tasks for most Web3 projects are how to achieve rapid user growth in the early stage, how to enhance user engagement and loyalty in the medium stage, and how to achieve user giveback at the end of the day.

Web3 user growth dilemma and solutions

However, Web3 is fragmented, not only in terms of projects and users, but also in terms of information platforms. Information aggregators, which have become an important tool, haven’t provided the most direct source of revenue for users or the most direct source of users for projects.

To solve this pain point, we initiated TaskOn, a user growth tool, aiming to provide a high-quality user growth platform for Web3:

Expand new user base from outside to achieve rapid growth of product and community users

Promote the use of the product and improve user engagement through continuous activities with incentives

Promote cooperation between projects to achieve user exchange and a win-win situation

Provide users with more reliable projects to participate in and more revenue sources to promote ecological growth and co-building.

Since its launch in July 2022, TaskOn has served hundreds of projects and brought them millions of user traffic. By optimizing its product, TaskOn has achieved accurate matching between users and projects, such as by filtering specific NFT holders or specific Token holders. TaskOn has also completed the monitor of product usage to ensure real user engagement and increased usage of the product.

Moreover, TaskOn has been developing more features (e.g. browser extension for Twitter user growth) and platforms (autonomous communities) to help promote user growth and bring more benefits to more Web3 projects and users.

About TaskOn

TaskOn is a Web3 task collaboration platform ideal for marketing and operations. It enables you to easily run campaigns to promote your brand, acquire new real users, grow your community, drive up volume, mint NFTs or manage a whitelist.

It’s a free Web3 version of Gleam, but way better, complete with a variety of templates for on-chain and off-chain tasks.

Website: taskon.xyz

Email us: contact@taskon.xyz

Twitter: https://twitter.com/taskonxyz

Discord: https://discord.com/invite/tjszFr7wHz