Recently, Amazon announced that it will launch its NFT marketplace in April this year, which has sparked great anticipation in the entire crypto market.

This is not the first time that a tech giant has announced its entry into the NFT market. Looking back at 2022, Tiffany released an NFT jewelry priced at $50,000 in August, which caused a strong reaction. This move combined on-chain and off-chain assets, carrying dual values of investment and appreciation, and also provided a quick channel for Web2 users to explore new opportunities beyond their usual circle.

And this is not the first time that a giant has announced its entry. Looking back at 2022, in August, Tiffany released NFT jewelry priced at $50,000, which caused a strong reaction. This move combined on-chain and off-chain assets, carrying dual value of investment and appreciation, and also provided a quick channel for Web2 users to explore new opportunities.

At the same time, giants such as Porsche, Huawei, Nike, and Starbucks have also joined the Web3 industry, bringing their wealth of experience in traditional fields and presenting unexpected surprises to users. The result is that existing Web3 users are more excited because they see the prosperous trend of the industry's future, and Web2 users are breaking through their circles and joining in decentralized collaborations one after another.

The entry of numerous industry giants brings opportunities, as their Web 2 massive user base can be converted into Web 3 users, which is an unmissable opportunity for many blockchain projects. Established Web 3 projects in the market can provide excellent user experiences for these users, helping to drive user growth.

However, another thing is, as these giants entering the market with their fully-equipped powerful teams and competitive products may also cause significant disruption to existing projects' original businesses.

In this rapidly changing market environment, project teams need to seize the initiative, achieve short-term user acquisition, and long-term stable growth. Here are a few angles that the project teams can start with:

First, project development should not be built on empty promises, and infrastructure needs to be developed to create a solid foundation for long-term growth. The features provided by the project should solve real user needs rather than just hype or attention-grabbing.

Second, project teams need to have a clear positioning of their business, whether it primarily targets B-side or C-side users, as growth strategies differ.

Once the positioning is clear, the next step is to determine where to acquire users. For example, for wallet and exchange projects, users can be converted from Web 2 through media advertising, instantly reaching a large number of users because traditional users entering the blockchain field also have basic transaction needs. Still, other fields, such as NFT markets, digital identities, and SocialFi, may face multiple challenges when entering the market.

Even though the Web 3 industry is rapidly developing, its scale is far smaller than the massive user base accumulated by Web 2 over the years. Additionally, the numerous functions provided by the Web 3 industry often distract users' attention. Directly acquiring users from Web 2 requires a high education cost and is like finding a needle in a haystack, with low customer acquisition efficiency.

In terms of cost, according to the price statistics of Web 3's top media, the cost of publishing an article can reach five digits, while sponsoring an event can easily reach tens of thousands of dollars. This undoubtedly creates significant pressure on many startup project teams. Additionally, whether the expected dissemination effect can be achieved cannot be guaranteed. High prices and costs also make many project teams hesitate.

Many teams choose to use their valuable budgets to host online events because it is one of the most direct ways to give back to users. Hosting events is not something that can be done overnight and requires support from numerous technical and community operations personnel in various stages, such as preheating, opening, conducting, concluding, and award distribution. Any critical flaw in any of these stages can lead to user loss, resulting in loss rather than gain.

What does hosting events bring? How to retain users and maintain their activity is also a problem that needs to be solved. User activity is also easily affected by market trends. The development trend of the project needs to be like a continuous series of peaks and valleys rather than a fleeting firework or a one-hit-wonder. Even if a large number of users are retained, their contribution to the project, whether it has brought value to the project, and how to calculate the input-output ratio are all issues that Web 3 project teams are extremely distressed about.

Fortunately, Web3 has given birth to a plethora of creativity and opportunities, along with corresponding tools to solve the aforementioned problems. The recently emerged task platforms, which focus on helping projects achieve user growth, are an excellent means to tackle these challenges.

From a user perspective, the rewards offered by task platforms can directly attract users to participate, and completing specific small tasks to receive corresponding rewards is an almost risk-free and profitable way. These platforms have a vertical function and a concentrated user base, making them an entry point for acquiring massive numbers of users. Popular task platforms such as Crew3, Galxe, POAP, Quest3, Rabbithole, and TaskOn can all achieve this.

In terms of operations, most task platforms have automated functions, such as automatically detecting whether users have completed tasks, automatic lottery draws, statistics of winners, automatic reward distribution, and providing data analysis dashboards. The number of participants can also be displayed on the interface in real-time, providing critical reference for project parties, saving time and energy for operational personnel, and enabling them to focus on product research and improvement.

Regarding the long-standing problem of user activity that has plagued project parties, task platforms have also provided some excellent solutions. For example, setting up chain activities, series activities, completing activity A and obtaining credentials, and users can participate in activity B. This helps to encourage users to complete activity A and ensure participation rates for activity B, maintaining user stickiness. Project parties can also launch a series of campaigns, inviting users to complete different tasks, adding fun to the tasks, and getting feedback on the product experience. On the project platform, users who participate in activities can obtain points, NFTs, and other credentials as a major manifestation of user loyalty, becoming a long-term form of interaction with users.

Regarding the analysis of various data after participating in activities, it can also be directly exported from the task platform with one click, further measuring user contribution and conversion rate for the project. This enables project parties to more intuitively view the effectiveness of their activities.

Through our preliminary use of the current 8 popular task platforms, we have summarized the following table, which can serve as a reference for project parties. (Arranged alphabetically) Due to the difficulty in measuring the actual number of users on the platforms, we have collected the number of new Twitter followers and the growth rate in the past month.

The above table summarizes several dimensions of interest for project owners based on our preliminary use of the current popular 8 task platforms (sorted alphabetically). The number of supported chains indirectly reflects the number of wallet addresses and user volume. Whether automatic rewards are supported indicates the amount of time and operating costs to be invested. Diverse reward forms support combinations to attract users through land, sea, and air tactics, and whether they are free also implies the amount of operating costs.

In terms of data performance, Galxe, TaskOn, and Crew3 ranked in the top three in terms of fan growth. Quest3, TaskOn, and Crew3 offer relatively diverse reward forms. Crew3, TaskOn, and Galxe support a larger number of chains. Most platforms offer free functions, while some platforms offer subscription services for project owners to choose from.

In summary, the trend of Web3 giants is irreversible, bringing vitality to the market and driving project owners to innovate and move forward. Project owners need to take action early, find their own patterns in user growth, and adapt to the rapidly changing market environment in order to stand undefeated.