In this digital age, data has become an intangible wealth, and the ways in which we control and utilize data are undergoing profound changes. When we talk about big data, we often focus on its vast scale, high value, and wide-ranging applications. However, we rarely ask: where does this data come from? And where will it go? Under the traditional internet model, user data is monopolized by platforms, leaving users in an exploited position in data production. This unequal data production relationship not only violates users’ data rights but also hinders the full realization of data value.
However, the emergence of Web3 technology offers the possibility to reshape data production relationships and build a new type of big data ecosystem. The principles advocated by Web3, such as decentralization and user-controlled data, align perfectly with INTO’s concept of “user data sovereignty.” INTO is building a new Web3 big data ecosystem where users have autonomous control over their data, and data value returns to users, all based on Web3 technology. Through systematic reshaping of data rights, circulation, application, distribution, and other processes, a completely new mechanism for the socialization of data operations is being constructed. This mechanism, centered around users, adheres to the principle of compatible incentives, guided by open collaboration, and aims for value sharing, painting a beautiful picture of a new Web3 big data ecosystem.
Traditional Data Hegemony Encounters Decentralization Revolution
In the earlier days of the internet, ‘big data’ typically meant that massive corporations had exclusive control over vast quantities of data. Taking advantage of their platform’s reach, these companies harvested and stockpiled extensive user data in various ways, essentially building vast data kingdoms. Much of this data was gathered without users fully realizing it, as they engaged in online activities. Although users benefited from the services these platforms provided, they were, in essence, supplying their personal data to them without clear intention or reward.
The relationship between data production and control is significantly lopsided. On one side, users, who generate data, can’t manage their own information or reap any financial benefits from it. Their data ends up being a means for platform-driven profit and monopolistic power, with users essentially serving as unpaid data miners. On the flip side, the tight grip that these platforms have on data can lead to a slew of issues, including privacy invasions and the mishandling of data, which seriously compromise user rights.
Even more concerning is that this monopolistic data model impedes the full realization of data value. Since data is controlled and locked by platforms, it is difficult for other entities to access and utilize this data, limiting its circulation and application. This not only results in inefficient data utilization and wastage but also stifles innovation and collaboration based on data. Data should be a public resource driving social progress, but under the shadow of monopolies, it becomes the private property of giants to exploit for profit.
Faced with this unequal and irrational data production relationship, Web3 offers a completely new solution. The decentralization principles advocated by Web3 fundamentally undermine the foundation of centralized platform data monopolies. In the world of Web3, users can utilize decentralized infrastructure such as blockchain and IPFS to autonomously store, manage, and circulate data.
In this model, users transition from passive data providers to data owners. They can autonomously decide how to store and use their data, as well as choose to share data for compensation, thereby benefiting from the value of the data. This means that users not only regain control over personal data but also become beneficiaries of data value.
Meanwhile, decentralization also paves the way for data to flow freely and be used collaboratively. In the Web3 ecosystem, data isn’t hoarded by platforms but is accessible in an open and transparent environment. This shift facilitates the sharing and trading of data among various parties, leading to the creation of more inventive applications and services that leverage this data. As a result, the inherent value of data is unlocked and magnified across a broader spectrum.
Web3 introduces an entirely new toolkit for reshaping the way we create and handle data. It empowers users with ownership over their data, heralding a groundbreaking shift away from the old ways of data dominance. This transformation is about safeguarding user rights and unlocking the true worth of data. It signifies the dawn of a new big data age — an age where data is genuinely owned by the collective. INTO recognizes this momentous shift and aims to be at the forefront, leading the charge in establishing the Web3 big data ecosystem.
Web3 Big Data Ecosystem: Decentralization, Equity Restoration, Privacy Protection
The Web3 Big Data Ecosystem is a data ecosystem built on Web3 technologies such as blockchain, decentralized storage, and privacy computing, distinguishing itself from traditional centralized big data systems with the following core characteristics:
Firstly, the Web3 Big Data Ecosystem is highly decentralized. It utilizes blockchain technology to construct a data network, achieving distributed storage and processing of data. In this network, no single node can control or manipulate the entire dataset, greatly enhancing the security and reliability of data. Decentralization also empowers users with direct control over their data. Users can control their data assets through private keys, enabling autonomous storage, management, and circulation of data.
Secondly, the Web3 Big Data Ecosystem restores data rights. In this ecosystem, users are no longer passive data contributors but the primary beneficiaries of data value. Through token incentives and smart contract technology, users can earn economic rewards through data sharing and transactions. This “earn money with data” model returns the channels and power of data monetization to users, reshaping the distribution pattern of the data economy and allowing ordinary users to truly share in the wealth of data.
Thirdly, the Web3 Big Data Ecosystem achieves unprecedented privacy protection. An intuitive approach to privacy protection is anonymization, where users’ names, phone numbers, IDs, etc., are processed anonymously, becoming a string of characters that cannot be reverse-calculated, while only meaningful data for analysis is retained. For example, zero-knowledge proof technology allows verification of data authenticity without disclosing data content; homomorphic encryption technology enables direct computation and processing of data in encrypted states. Through these technologies, even during data sharing and transactions, user privacy can be well protected. Data can circulate securely between different entities without worrying about privacy breaches.
Finally, the Web3 Big Data Ecosystem demonstrates unprecedented openness and inclusivity. Data barriers between different entities are broken down, allowing data to freely circulate and exchange on a larger scale. This will greatly promote the optimal allocation of data elements, stimulating more innovative applications and services based on data. At the same time, openness also implies the possibility of more value creation. Anyone can derive new business models and service scenarios based on shared data.
This is the essence of the Web3 Big Data Ecosystem. INTO embarks on the journey of building a new Web3 big data ecosystem based on profound insights into this essence, innovating with technology and mechanisms, reshaping data production relationships, empowering every data entity, and ensuring that the value of data benefits all participants.
Return of Data Value: INTO Leads the Way in Web3 Big Data Innovation
INTO, a trailblazing project in the Web3 space, is forging a novel path in the creation of the Web3 big data ecosystem with a blend of technological advancements and innovative approaches. This strategy can be encapsulated by a “four-in-one” model: consisting of on-chain data, smart distribution, privacy protection, and value feedback. These four aspects are interwoven, supporting and enhancing each other to embody INTO’s comprehensive vision for establishing a robust Web3 big data ecosystem.
Firstly, INTO utilizes blockchain technology to achieve “on-chain data,” providing decentralized infrastructure for the big data ecosystem. In the INTO ecosystem, each user’s data is encrypted and stored on the blockchain, forming a distributed database. The immutability and distributed recording of the blockchain ensure the security and reliability of data storage. Moreover, on-chain data also implies the confirmation of data ownership. Each piece of data is bound to the user’s digital identity, thus achieving native protection of data ownership.
On-chain data lays a solid technological foundation for the Web3 big data ecosystem. Building on this foundation, INTO further enhances the efficiency of data circulation and utilization through the “smart distribution” mechanism. Smart distribution refers to the use of smart contracts and token incentives to achieve intelligent matching and automatic trading of data among different entities.
Specifically, data demanders can express their data needs by deploying smart contracts and attaching corresponding token rewards. Data suppliers, on the other hand, can choose suitable contracts to provide data based on their own data resources and preferences. The entire process is executed automatically by smart contracts, ensuring the efficiency and fairness of data transactions. Meanwhile, token incentives also stimulate the enthusiasm of all parties to participate in data circulation, unlocking greater value in societal collaboration.
Of course, the premise of data sharing and trading is privacy security. INTO fully leverages various privacy computing technologies to construct a solid “privacy protection” barrier. For example, INTO adopts technologies such as differential privacy and secure multi-party computation to achieve data fusion and analysis across organizations while protecting the original data from leakage. Even in the process of sharing data, users’ privacy remains intact.
Lastly, INTO has implemented a thoughtfully crafted “value feedback” mechanism that redirects the value generated by data back to the users, ensuring a fair distribution of data dividends. Within the INTO ecosystem, users are not only granted full ownership of their personal data but also stand to gain financial benefits through various means such as data authorization and data staking in the future. This ecosystem empowers users with both complete control over their data and the opportunity to reap the real-world value it generates, actualizing the tangible value of data ownership and its associated benefits.
INTO’s approach to big data represents a deep reassessment of traditional data production dynamics and a visionary investigation into the evolution of the digital economy. As INTO continues to grow and refine its offerings, it is expected to play a significant role in constructing a digital society that is equitable, open, and transparent, ultimately contributing to a more promising digital future for all.
ABOUT INTOVERSE:
INTO is a pioneering Web3 social protocol, leveraging blockchain and AI technology. It offers features such as crypto wallets, SocialFi, the SoulBound Token (SBT), AI tools, and more. INTO’s mission is to create a globalized Web3 social network, fostering an open, free, engaging, compatible, and secure communication environment for users worldwide.
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