Last month during Astar Network $ASTR Community Call, Astar's founder Sota Watanabe was announcing that Astar going to expand its B2B penetration in Korea. It may seem like it doesn't mean anything to crypto enthusiasts who generally always look at price movements and hype alone, but this step is a long-term plan for the development of the Astar Network from a global perspective, especially Asia. Astar has established an outstanding B2B record with traditional institutional entities, and has proven to be a huge success in Japan. B2B collaboration was announced first with NTT Docomo, then Toyota Global, followed by Sony Network, and also others such as Calbee, Mazda or Mitsubishi Estate. Even though the majority of this collaboration is more experimental, this is quite an eye-opener for stakeholders from these institutions. Until finally Sony Network announced that it would build their own blockchain in collaboration with Startale, a for-profit company for the development of the Astar Network, and the Astar Foundation itself.
The first step in market expansion in Korea is to become a member of the Busan Blockchain Alliance. This membership was announced during Blockhain Week in Busan 2023 (BWB 23). Rhee Sanghyun, one of the Business Development team from Astar Network, introduced Astar in front of the visitors who incidentally were executives from giant industries in Korea and of course crypto enthusiasts. This positive step was warmly welcomed by Astar holders, who believe that blockchain should be used more for various utilities, not just trading, staking and NFT collection.
Also in the next week, the presence of Sota Watanabe, Astar Founder / Startale CEO and Marteen Henskens, Head of Astar Foundation, where they will carry out various activities to introduce the Astar Network, especially to industrial giants in Korea. As we know, the same as its neighbor Japan, Korea also has globalized industries such as Samsung, LG or Hyundai. Even though if there is a partnership it will not be announced openly because it is an NDA, it cannot be denied that this will happen, just when Astar collaborated with Toyota Global at the hackaton contest earlier this year.
With the recovery of crypto market conditions globally, and the increasing value of Bitcoin in the market and the return of both retail and institutional investors. So it cannot be denied that the world needs the presence of Web3.0. Web3.0 infrastructure cannot be denied is the best upgrade that must be quickly implemented to welcome the future. And of course Astar will try its best in the global market, and Asia is just the beginning.
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