Web2 platforms enable users to create content, but with limited monetization options. Betarena, a blockchain-based platform, is changing this narrative by allowing users to create and monetize sports content. In an interview, João Neves, Betarena's CEO, discusses the shift towards Web3 sports content, emphasizing creator ownership and the platform's strategies for fostering creator-audience engagement and global growth. The platform's BTA token plays a central role in its economy, facilitating payments, subscriptions, and advertising. Betarena stands out in the crowded sports media landscape by offering creators the majority of their earnings, transparent transactions through the BTA token, and a diverse range of sports content. Additionally, the platform's new initiative, The Terminal, leverages sports data to generate daily content for partners. As the platform continues to evolve, it aims to provide a fair and rewarding environment for all stakeholders involved in sports content creation. Read more AI-generated news on: https://app.chaingpt.org/news