Unveiling the "airdrop craze": from free tokens to million-dollar treasures, how to play this digital wealth feast?
In digital currency, token airdrops (also known as cryptocurrency airdrops) are an ingenious marketing strategy. It means that in order to promote new currencies or DeFi protocols, the project party will send a small amount of new currency to the digital wallet. These tokens may be free or in exchange for extremely low service fees. The fundamental purpose of this airdrop method is to enhance the public's awareness and acceptance of cryptocurrency.
The value of an airdrop, like a treasure in the digital world, can be as small as a fraction of a cent that can be almost ignored, or as high as a staggering six figures. Taking an airdrop in August 2021 as an example, Mutant Apes Yacht Club (MAYC) issued an NFT called "Serum" to NFT holders of Bored Apes Yacht Club (BAYC), and each BAYC NFT holder can receive corresponding rewards.
These Serum NFTs can not only be combined with BAYC to create MAYC, but also come in different levels of rarity. This airdrop is not only a generous return to the community, but also weaves a fascinating story for non-holders, which can be regarded as a successful marketing model.
However, while chasing these treasures, we must also remain vigilant. Some seemingly tempting airdrops may hide scams behind them. To avoid falling into traps, we should pay attention to the industry's authoritative media, forums and social media channels to obtain the most authentic and timely information.
In addition, airdrops may also bring tax issues. In many tax jurisdictions, including the United States, airdrops are often regarded as a form of income. Therefore, when you receive tokens, you are usually required to pay taxes according to the market value of the day. If you decide to sell these tokens in the future and get a higher value, you may also need to pay capital gains tax. To ensure tax compliance, it is recommended that you consult a professional tax advisor to understand the specific tax implications and reporting obligations.
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