“Tokenized financial assets got off to a cold start, but according to analysts at consulting firm McKinsey & Company, they could reach a market size of around $2 trillion by 2030. In a more optimistic scenario, this could double to $4 trillion, although that analysts are “less optimistic than before.” According to them, tokenization faces a common “cold start” problem, where tokenized assets need users to be worth something. However, early players who “catch the wave” of tokenization may. see an increase in market share and set standards, as well as gain reputational growth 📉"