After Azuki was caught in a whirlpool of public opinion because of its new series Elementals, PFP NFT was completely pushed to the forefront. Not only did Azuki's floor price see a slash in half, the entire "blue chip NFT" sector also faced a double collapse in reputation and price.
This also symbolizes that PFP, which has no actual application scenario support, has officially receded, and the so-called "blue-chip NFTs" such as "Bored Apes" have completed their stage-by-stage historical mission.
But danger and opportunity have always been two sides of the same coin. The ending song of the old narrative of PFP may be an excellent opportunity for the NFT track to transform its momentum and start to move towards large-scale applications with actual scenario support.
Bored apes need to step down from their pedestal
In the last bull market cycle that started in 2020, a huge amount of liquidity eventually overflowed into the NFT field, giving rise to top “blue-chip NFTs” such as Bored Ape and Azuki. This also made NFT a digital game for crypto OGs and on-chain whales - the price was tens or even hundreds of ETH, and even “the uglier, the more valuable it is.”
In essence, this wave of NFT is still more of an intangible sustenance. Whether it is the "NFTization of artworks" realized on the real-world artwork mapping chain, or the NFTs in the form of PFP and other forms native to the chain, they are essentially just abstract nominal ownership and are simply mapped.
The decline of PFP also means that how to further apply the "non-homogeneity" characteristics of NFT to practical application scenarios is the key to the healthy and sustainable development of NFT in the next step.
This is what Gameta has always wanted to do. To some extent, it has been committed to realizing a vision similar to "the bored ape of the civilian population":
Unlike the high threshold of Boring Ape and its focus on crypto OGs and on-chain whales (rich elites), Gameta cooperates with game developers to provide an access platform, and uses hyper-casual games as a carrier to provide each player with ecological links and entertainment services including blockchain wallets, NFT empowerment, and online social interaction.
In this way, through Gameta, a large number of players can become familiar with and enter Web3 when playing these Web3 games that are similar to ordinary casual games. Through mechanisms such as IP assets, NFT games, and value exchange in the metaverse dimension, the general public can have the opportunity to share the dividends of Web3 and NFT development.
Therefore, it may be biased to simply compare Gameta to the "Steam of the Web3 world". In essence, it wants to serve a wider range of the general market with a low threshold, and by combining the NFT popularization path that brought Bored Ape down from the altar, it will bring more incremental users into the Web3 world.
Moreover, it is not targeting a very small number of wealthy elites such as crypto OGs and on-chain whales, nor is it limited to Web3 game players in a narrow sense, but a broader group of grassroots Internet users - facing the general public, creating a pan-entertainment platform similar to the "Web3 World Disney", and creating its own internal circulation NFT game entertainment matrix.
Gameta: The incremental solution of "grassroots replacing OG"
If we want to build a pan-entertainment platform like the "Web3 World Disney", we must first abandon the so-called "blue chip NFT" OG strategy, start from grassroots users, and attract enough general users. So where should we look for this "general public"?
Perhaps we need to go back to 2021, when Axie Infinity, which achieved explosive growth, became the most typical example of the new game economic model. It made the world understand the "Play To Earn" model overnight and opened up new development and imagination space for blockchain games.
The core reason why Axie Infinity can rise so quickly is that it has captured the basic base of ordinary people in Southeast Asia, such as the Philippines - with just a mobile phone, you can make money from playing. If you understand the strategy and have plenty of time, the income you get is several times the average person's monthly salary.
The massive base of Web2 Internet grassroots users is naturally the incremental user pool for Web3 to achieve large-scale adoption.
However, after selecting the massive incremental group of Web2 grassroots Internet users, the next key step is how to attract them to join.
After all, compared to the money-devouring behemoth and time black hole attributes of Web2 games, looking at the entire Web3 game track, there is currently no game that can attract enough users to enter Web3 and settle down.
The core still lies in the playability of the game. The main reason is that the current Web3 game experience is extremely poor. Almost all Web3 games on the market, even if combined with NFT factors, still overemphasize Fi, which is almost a Ponzi logic, and ignore the essence of the Game.
So the bottom line is to improve playability and give Web3 games a true "Play" attribute. The most direct criterion for judging is whether it can make players "addicted".
In this regard, Gameta has provided a completely different but eye-catching new solution - choosing ultra-casual games as the entry point.
On the one hand, although super casual games do not have cool game graphics, nor large-scale production scenes, and even the game rules are very simple, almost the same as Happy Match, but the simple and easy-to-understand gameplay allows almost any player to get started without any barriers.
Just like the "Jump Jump", "Merge Watermelon" and "Sheep", which have been popular on the Internet and even went viral for a while, they are all super casual games. They have a natural affinity with the audience and can easily make players "addicted".
On the other hand, this NFT game entertainment matrix composed of many super casual games can greatly enhance the user's "addiction" stickiness. After the game matrix is formed, players who enter the Gameta ecosystem will not only gain spiritual value by playing games.
The practical value of NFT itself can be reflected. For example, user rewards can be gradually deepened according to the player's participation, and game rewards presented in the form of NFT can also be combinable (circulation and combination of game assets such as props and equipment), forming a scale effect between NFTs through the game entertainment matrix.
In this way, the appreciation of NFT will have actual scenarios and revenue support, breaking away from the so-called death loop of relying solely on narrative. More people can obtain long-term and stable returns in the Gameta ecosystem, while also bringing more Web2 incremental users into Web3.
Through these newly added features, Gameta hopes to combine games, entertainment and NFTs into an organic ecological whole, thereby unleashing greater user empowerment and bringing NFTs from the thin 1.0 PFP era to the NFT 2.0 era with more possibilities.
Product matrix for the majority
In short, Gameta has adopted a strategy similar to "surrounding the city from the countryside" - starting from the grassroots, seizing the massive incremental group of Web2 grassroots Internet users, and using hyper-casual games as an excellent entry point to break through traffic.
By enabling everyone to own NFTs and participate in the hyper-casual game matrix, a pan-entertainment ecosystem with billions of mass Internet users at its core will gradually be formed.
From this perspective, the greatest significance of Gameta is that it provides a new solution for the large-scale application of NFT.
Unlike the "blue chip NFTs" that seize the minority strategy of crypto OGs and on-chain whales, Gameta chose to build for the "majority" grassroots users.
Previously, Gameta also announced the launch of a $30 million community incentive fund to reward its community users and followers for their positive contributions to Gameta.
In the first phase, Gameta users (including Hippo Club NFT holders, Gameta token holders, active Gameta gamers, community promoters and participants) will have the first opportunity to receive the reward fund.
Currently, Gameta has launched more than a dozen casual games and has more than dozens of applications under development. All games and services run on the BNB Chain.
It is said that all Gameta products and services have exceeded 8 million on-chain users, and its product activity ranks first among BNB Chain entertainment and gaming products, accounting for more than 27% of active users in this type.
A new paradigm of “mass adoption” integrating Particle Network
Up to now, the Web3 world still lacks real and sustainable incremental users. This is also the key reason why Axie Infinity and StepN can tell their own billion-dollar growth stories through the circle-breaking effect. Therefore, how to achieve large-scale adoption of innovative Web3 has become a recognized pain point and a long-standing problem.
Gameta, which wants to achieve large-scale adoption of Web3 by capturing the massive incremental group of Web2 grassroots Internet users, has chosen to deeply integrate Particle Network's login and wallet middleware based on MPC (multi-party computing) + AA (account abstraction) technology, directly clearing the barriers for the entry of large-scale incremental users from the bottom up.
Particle Network provides a series of out-of-the-box infrastructure components including Authentication (login) services and Wallet-as-a-Service (wallet middleware) services, which can help Web3 DApps such as Gameta "eliminate" mnemonics.
That is, incremental Web2 users can seamlessly enter Web3 products directly using the login method with the highest conversion rate (covering almost all traditional Web2 login methods such as mobile phone number, email, Google account, Apple account, Facebook, etc.).
This means that if an old Web2 player wants to onboard a new Web3 user, the entire process from registration to experiencing on-chain services may only take 5-10 seconds, which will undoubtedly greatly improve the new user experience and conversion rate.
In a nutshell, Gameta, which integrates Particle Network, can allow more Web2 users outside the circle to directly enter Web3 games with Web2 login methods (email, Google account, etc.) and enjoy a smooth login experience without having to understand, create and back up their own private key system from scratch.
In addition, all subsequent on-chain operations such as signing and transfer can be completed directly in the Gameta product through the middleware product provided by Particle Network, without the need to download or jump to other third-party products for authorization.
This not only realizes the complete user autonomy over on-chain assets such as NFTs, which is unique to Web3, but also retains the smooth product experience of Web2, realizes the complementary advantages of "Web2 + Web3", and directly helps these billions of existing Web2 users to bridge to incremental Web3 users.
The “Old Cannon” team and the historical origins of BNB Chain
From the perspective of project development, Gameta has a senior team of "veterans" with more than 10 years of experience in casual game development and distribution. The continuously launched hyper-casual games have served more than 8 million users.
In addition, in the NFT social parkour game Hippo Dash launched by Gameta, during its previous 30-day public beta period, the game received more than 150,000 participants, 3 million plays, and more than 1 million minutes of cumulative game time. During the 30-day public beta, Hippo Dash ranked in the top three in the Google Play game rankings in the Philippines, Vietnam and Cambodia.
All these achievements were not achieved overnight, but are the result of accumulation from many aspects. Members of Gameta's founding team have many years of experience in overseas games and Web3. Before founding Gameta, the founder had more than 6 years of experience in overseas hyper-casual games, and its game development team also includes backbone developers from mainstream companies such as Tencent. In addition, the industry "veterans" from Web3 in the core team also have an average of more than 6 years of industry experience, and their experience covers all aspects of the industry such as VC, mainstream exchanges, and development of various types of projects.
It is also worth mentioning that Gameta has a deep historical connection with BNB Chain and Binance.
As early as October 2022, Gameta was shortlisted for the list of 27 "Most Valuable Builders" of the fifth batch of BNB Chain's Web3 Accelerator Program, and was eventually successfully selected as one of the seven projects. As the winner, it received investment from Binance Labs.
In addition, first-tier institutions such as Huobi Ventures, Gate.io Labs, Redline DAO, and Ceras Ventures also participated in Gameta's $5 million seed round of financing.
The reason why Gameta is so popular with BNB Chain and Binanace Labs can be found from the data level - as of the time of writing, Gameta has more than 240,000 game players in the past 30 days, ranking first among all game-related DApps on BNB Chain, and is currently the most popular game on BNB Chain.
Moreover, compared with the 72,000 players of the No. 1 Gameta and the No. 2 "Meta Merge", it is directly ahead by orders of magnitude. It is almost equivalent to the sum of the active players of the seven game DApps from No. 2 to No. 8, and alone occupies half of the Game track on BNB Chain.
Even compared with all types of DApps on BNB Chain, including DeFi, Social, etc., Gameta (number of active users in 30 days) is second only to PancakeSwap, Stargate, CyberConnect, and Hooked, ranking fifth in the entire BNB Chain.
summary
Web3, as a new revolutionary wave in the Internet era, is still on the eve of a large-scale influx of users.
Among them, games have always been the best application of Web3 and the easiest channel to attract Web2 players to enter Web3.
In the current context of the NFT track, which is full of mud and sand, how to find a way to combine NFT with more application scenarios, especially to integrate the attributes of NFT with carriers such as games, and truly bring out the actual value of NFT, may be the new point for NFT to achieve a "paradigm shift" in the future.
This proposition is full of unknowns, but this is also the charm and opportunity of the new solution provided by Gameta.
For more information about Gameta, please read:
What is Gameta and how to play Web3 games on Gameta?
Teach you how to get HIP tokens step by step
Gameta, a Web3 NFT gaming platform invested by Binance Labs, is about to go live. Learn more about it in one article
#Gameta #HIP #GamefFi #BNBSmartChain
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