Just a few weeks after launching in the UK and some European markets, Amazon's AI tool to generate product listing information has attracted more than 30,000 sellers to use it. This is the e-commerce giant's latest effort to simplify the sales process on its platform by integrating generative AI technology.

The new AI engine is designed to automatically generate product descriptions, titles, and details based on keywords and images provided by users. Sellers can also use this tool to add missing information to existing product listings.

Information about Amazon developing generative AI technology for sellers has been revealed since September last year. However, the specific implementation roadmap is still unknown, leading many people to believe that this technology will only be applied in the US market. Earlier this month, Amazon quietly launched AI tools in the UK. Recently, in a blog post, the company confirmed the deployment of this feature in the UK and some EU markets was done a few weeks ago.

With new tools, sellers can save time and effort in creating product listings. Instead of having to manually enter data, sellers only need to provide keywords or product images. AI algorithms automatically generate content for product listings, including titles, bullet points, and detailed descriptions. Amazon recommends that sellers thoroughly check content automatically generated by large language models (LLMs) before posting, as these models still have the potential to create misinformation.

The deployment of AI tools to generate product listing information, especially in the European market known for its strict data privacy regulations, raises questions about the data sources Amazon uses. to train AI models. Is European user data being used by Amazon for this purpose?

Amazon itself is no stranger to AI and machine learning. This e-commerce giant has applied these technologies to many activities. However, deploying generative AI in Europe poses many legal risks, especially in the context of GDPR and the tightening Digital Services Act (DSA). Amazon has also been involved in many scandals related to the use of user data.

The lack of transparency about Amazon's AI training data source can cause the company to face many legal risks, especially when the EU is increasingly monitoring the AI ​​application activities of technology corporations. big.