Japanese media: Matsumoto Junshin Company is involved in “cryptocurrency planning”

Jun Matsumoto, a member of the Japanese idol group "Arashi", announced the founding of a new company, MJC, in early June after leaving Startos Corporation (formerly known as Johnny's) and calling himself CEO (Chief Entertainment Officer). Since Matsumoto Jun previously played the male protagonist Doomingji Tsukasa in the Japanese drama version of "Meteor Garden", he was also jokingly called by Taiwanese media "Domingji is really the president!"

Recently, the Japanese entertainment magazine "News Postseven" further broke the news. According to the registration book transcript (company registration) information, Matsumoto Jun's new company's business will be involved in a wide range of fields. In addition to entertainment-related businesses, it will also be involved in beauty salon operations. , agriculture and even "cryptocurrency planning", there are a total of 26 business types.

Due to its involvement in many fields, it is currently unknown how much money and effort Matsumoto Junxin Company will spend on the cryptocurrency field.

Source: natalie
Jun Matsumoto, member of Japanese idol group Arashi

Failed Cases of Japanese Celebrities Participating in and Endorsing Cryptocurrency Projects

Since Arashi announced his break from the group, many members have started new careers. People familiar with the matter pointed out that Ohno Satoshi, Sakurai Sho, and Aiba Masaki were involved in at most 4 to 5 business types when they founded the company, while Ninomiya Kazuya's new company was involved in 13 fields, but Matsumoto Jun was more interested. Broad, underscoring his ambition.

In recent years, the blockchain and cryptocurrency industries have continued to develop, but there are still few examples of well-known Japanese artists participating in the field in a high-profile manner.

In 2018, the well-known Japanese musician GACKT participated in the cryptocurrency project SPINDLE, but after the people involved in the project were administratively sanctioned by the Financial Services Agency, the price of the project collapsed rapidly; in 2022, due to the sudden bankruptcy of the FTX exchange, Shohei Ohtani, the spokesperson, , Naomi Osaka is also facing a class action lawsuit.

Examples of Japanese creators and fans issuing tokens

However, by 2023 to 2024, Japan’s regulatory situation will no longer be the same. The Japanese currency circle media "CoinPost" pointed out that with the gradual popularization of technology, there have been multiple instances of issuing tokens to creators and fans using the blockchain token economy.

By entering the international market through Japanese IP (intellectual property rights) and creative content, and using a peer-to-peer capital circulation system such as blockchain, we can also create a high-quality business economic model. The following are several application examples in Japan:

  • OSHI3: Oshitoken ($OSHI) is a cryptocurrency led by Japanese game company Gumi and blockchain startup BOBG. It attracts players by launching the chain game version of "Phantom of the Killing" and uses $OSHI as the main body to create a token economy. system.

  • Skeb Coin: A cryptocurrency issued by Skeb, a well-known Japanese creator income platform with 3.2 million users. Users can commission works from creators through the decentralized Skeb Coin, and will not be affected by censorship of speech, creating an environment for creators and commissioners to express and trade freely.

  • Nippon Idol Token ($NIDT): Launched by the idol project IDOL3.0 Project participated by AKB48 promoter Yasushi Akimoto. Its uses include allowing holders to select the final members of the idol group and as a specific payment function.

  • Shonan Mikai: Japan's Shonan Pima Football Club issued fan tokens on FiNANCiE and has issued more than 4.1 million tokens to more than 3,800 members.

Cryptocurrency projects that were used for fundraising and speculation in the past are now gradually seeing diverse applications. This time it is Jun Matsumoto’s turn to participate, who has a large number of fans and rich connections in the industry. Will there be a chance to make Japanese blockchain applications more popular? Let us wait and see!