Growing projects in web2 vs. web3 is NOT the same.

Here are 6 key ways they differ:

web2: Give discounts
web3: Do token airdrops

web2: Build a user base
web3: Build a community

web2: Let the CMO make all the decisions
web3: Let the community vote on key proposals

web2: Spend money on ads and remarketing
web3: Offer tokens and NFTs to fans for referring friends

web2: Sell proprietary user data to 3rd parties
web3: Use public wallet data to offer personalized solutions

web2: Keep all of the upside of the project's success
web3: Give ownership to the community and share the upside