PANews reported on June 14 that UEFA officially announced the launch of the "Euro 2024 Fan World". Chinese fans can search for Whale Tan on Alipay to experience football games and participate in match guessing in the Euro 2024 metaverse parallel space. In addition, the Euro 2024 released 132 official digital collections for Chinese fans for the first time, including digital blind boxes, SSR cards and other trendy gameplay. Fans can use their World Points to obtain some free digital collections to express their football feelings.

It is understood that UEFA has built the "Fans World" into an interactive 3D simulated stadium, where fans can win points through daily sign-in, dribbling and shooting, answering questions, predicting matches, etc., redeem fragments and synthesize digital collections with themes of stadiums in various parts of the European Cup, and receive airdrop PFP (avatar collection) benefits. In addition, UEFA authorized Whale Exploration to exclusively produce official collection cards, including C, R, SR, SSR and other levels and HR Easter egg cards, combined with classic images such as the Delaunay Cup and mascot Albat.