$BNB Today, the price of Binance Coin (BNB) is falling due to several main factors:

SEC investigation

The US Securities and Exchange Commission (SEC) has launched an investigation against Binance for alleged violations of securities regulations and money laundering. This news sparked a massive sell-off, taking the price of BNB to its lowest level in three weeks​ (Cointelegraph)​ (Cointelegraph)​.

Bulk settlements

The broader cryptocurrency market is experiencing a large number of sell-offs. More than $387 million worth of positions were liquidated in the last 24 hours, most of them long positions. This put additional pressure on the price of BNB​ (Cointelegraph).

Market Sentiment and Technical Factors

Technical analysis also shows that BNB is close to critical support levels. If BNB falls below these levels, it could face a further decline to $240 or even $200, according to some technical analysis (Cointelegraph).

Macroeconomic Context

The US employment report exceeded expectations, which reduced the chances of the Federal Reserve reducing interest rates in the near term. This negatively affected risky assets, including cryptocurrencies​ (Cointelegraph).

These factors combined have contributed to the recent drop in BNB price. The situation remains volatile and will largely depend on developments in regulatory investigations and broader market conditions.