🚀 Solana Labs has launched Bond, a blockchain-based customer engagement platform aimed at boosting brand loyalty. Unlike other Solana offerings, Bond doesn't put crypto front and center, offering a seamless user experience that many won't even realize is Web3. The platform uses the Solana blockchain to provide collectible "digital twins" and limited-edition digital products, encouraging repeat engagement and increasing customer value. Brands can also track their products even if they're resold or gifted. Solana Labs hopes to attract a new generation of customers, including the Solana blockchain's vibrant community.