According to ChainCatcher, the NEAR Foundation announced the launch of *NEAR Name Tokens, a multi-chain, cross-platform digital identity suitable for Web3 and other fields, according to its official blog.

Users will be able to use these name tokens in a variety of ways, including: as simplified wallet addresses across hundreds of different blockchain networks, as infrastructure identifiers across hundreds of different blockchain networks, as cross-platform usernames across a variety of different decentralized platforms (including DeFi, GameFi, SocialFi, SportFi, and other related applications), as verifiable credentials (VCs) for the platforms and services that users interact with, to gain access to unique benefits and rewards programs for participating in the D3 ecosystem, and as an expression of interest in the final .NEAR equivalent domain name on the Internet.

*NEAR domain tokens have an asterisk (*) between the domain name and the extension, such as you*near, instead of a period (.). This is partly because NEAR accounts already use the .NEAR extension, so they wanted to avoid confusing users.