[Atlético Madrid partners with Chiliz to revolutionize sport through innovative fan token integration]
Chiliz, a leading blockchain provider for the sports industry, has expanded its partnership with Atletico Madrid Football Club to increase the accessibility and utility of fan tokens. By integrating the Socios.com platform directly into Atlético Madrid’s official app, the move extends the scope of Fan Tokens into the club’s digital ecosystem, improving user experience and engagement.
This strategic enhancement allows fans to enjoy the unique features of Socios.com within the club’s official app and experience new features tailored specifically for Madrid fans. This integration marks the beginning of a new era where the utility of Fan Tokens transcends traditional platforms, providing fans with a range of benefits and rewards in a diverse digital environment.
The strategy also includes the launch of a beta fan token experience, integrating the Socios.com ecosystem into Atletico Madrid’s platform. Fans can now participate in daily polls and quizzes, earning points that can be redeemed for club-related rewards.
The collaboration is supported by Chiliz partner LiveLike, which specializes in increasing audience engagement through gamified experiences. This initiative is expected to significantly expand the utility of digital assets, making them available across a wider range of platforms and ecosystems.
Alejandro Ugarrio, Director of Atleti Lab, emphasized that this new integration is in line with the club’s strategy of enhancing the global fan experience by offering a wide range of offers through the club’s app. Alexandre Dreyfus, founder and CEO of Chiliz and Socios.com, said that this not only increases the benefits for existing fan token holders, but also introduces this digital tool to hundreds of thousands of fans around the world, symbolizing the top level of fan tokens. Important developments in sports teams.
