Binance, the world's leading cryptocurrency and blockchain infrastructure provider, announces the appointment of Min Lin as Regional VP for Latin America. The executive will lead teams across the region with the goal of enhancing Binance's products and services, with a focus on optimizing the user experience in this key market.

Lin joined Binance in 2021 as a Business Development leader driving strategic partnerships and initiatives around the world. Before joining Binance, he was an executive director in the Global Markets Division of Goldman Sachs based in Hong Kong.

"Latin America is a region that is growing rapidly and is important for Binance. Crypto assets and the technology that supports them, blockchain, are democratic, inclusive and can generate countless benefits for people who today cannot access the traditional financial system. We see a huge opportunity to help develop platforms, products and services for different industries, both in the physical and virtual world, throughout the region," commented Lin.

Having lived in Central America for most of his youth, Lin's familiarity with the region will allow him to develop products, services and partnerships that best suit the demands of regional users, contributing to the development of the blockchain and cryptocurrency ecosystem in around the world and to increase the adoption of this new technology for the benefit of society in general.

At the regional level, this year Binance will also continue to expand its educational partnerships and social actions throughout Latin America, with the intention of continuing to educate and train communities, including the less fortunate, about the opportunities offered by blockchain and Web3 .

Committed to developing solutions that bring the world of cryptocurrencies closer to the everyday needs of companies and individuals, Binance has launched various products, services and alliances throughout Latin America in recent months, including fiat ramp channels that allow the purchase of cryptocurrencies with local currency; the alliance with Despegar, an online travel agency (in Argentina and Mexico) so that travelers can pay using crypto; payment partnerships with Credencial Payment (Argentina) and Vita Wallet (Argentina and Mexico); and the NFT and fanverse of Brasileirão Assaí, one of the most important soccer leagues in Brazil.

Purchasing products and services with cryptocurrencies is a growing practice around the world. According to a study by Deloitte Research, nearly 75 percent of US consumer companies plan to accept crypto payments by the end of 2023, and 87 percent agree that this will give them a competitive advantage. According to a Mastercard study carried out in 2022, 51 percent of Latin American consumers have already made a transaction with cryptoassets. In Latin America, cryptocurrencies as a means of payment are mainly used in everyday purchases, led by clothing stores, supermarkets, restaurants and car transportation services, according to research by Binance.