Paradigm co-founder Matt Huang tweeted, "It was kind of ridiculous that we removed all mentions of 'crypto' from our landing page. That was a mistake. We never left, but we're so back."

Now, the team description on the Paradigm website has added "We focus on crypto and related technologies at the frontier." In addition, the top and bottom borders of the website also display "CRYPTO" in a loop.

In May, Paradigm removed the description of crypto from its website, and insiders revealed that Paradigm had shifted its focus to emerging technologies including artificial intelligence (AI). The move is seen as a rebrand following cryptocurrency collapses and rising regulatory uncertainty in the US. However, sources say the change highlights the company's reach into adjacent areas and does not represent a retreat from the crypto market.