Gamefi's investment scale continues to grow, reaching $268 million in the first quarter! As a track that is always hot and has excellent logic for going out of the circle, games are what we need to focus on in this bull market. Today, I will introduce GuildFiGlobal to you. With $100 million in financing, it is a one-stop platform that integrates games, NFTs and communities. It is creating a new narrative of the gameplay economy, and it is superimposed with major benefits such as brand upgrade + token renaming + migration. Don't miss it!

Why is it a good time to invest in#Gamefinow? After the peak period in 2021, the game track has experienced a long period of reshaping, and now it has reached the stage of breaking through and standing up. The latest daily active user data of#Gamefiis 3.6 million, which is 1.7 times the highest value in 2021. The financing amount has continued to grow for three consecutive quarters, reaching US$268 million in the first quarter! The total market value of the track is still at a low level. With the end of the BTC callback, there is a high rebound potential!

Web3 games are different from traditional games. The biggest pain point is the learning cost and initial investment threshold for traditional players. Therefore, game guilds have emerged. They use mechanisms such as scholarships to lower the entry barrier for players and train players to get started quickly. However, game guilds still have significant limitations, including:
① It is difficult to maintain the long-term development of blockchain games by mainly helping players who focus on making money
② The regional nature is serious, and players are trapped in the isolated islands of a single game or guild

GuildFi started from the blockchain game guild, but it is beyond the blockchain game guild. It is a Web3 infrastructure that connects games, NFTs and communities. It aims to provide players with a one-stop platform, allowing players to explore various games and communities at low cost and low threshold, fully guaranteeing the game experience of players while maximizing the benefits of players. At the same time, it also provides a steady stream of user flow for the game, allowing the Web3 game ecosystem to develop more stably and in the long run.

GuildFi consists of the following parts:
infrastructure:
- Universal player identity: players' GuildFi ID integrated with points, ranking
- Social graph: players discover games and each other
-Player and developer tools: simplify development and player onboarding
-Data layer: integrate player data
- Consumer applications: designed for gamers, investors, and NFT collectors
-Multiversal IP World: Building an intellectual property system focused on games

GuildFi's advantages can be summarized as follows:
① The treasury has sufficient funds, exceeding 100 million US dollars, and mainly stablecoins, BTC, and ETH, with sufficient capital to cross the bull and bear markets
② Different from other blockchain game guilds that are moving towards fundization, GuildFi has built a more grand narrative. Its comprehensive ecosystem of games + entertainment + lifestyle can allow more people to enter Web3
③ Rich sources of income, cooperation/investment/staking/node operation can bring more than 10 million US dollars each year


GuildFi announced a major good news today: it officially announced its upgrade to Zentry- @ZentryHQ, and will usher in a series of new products, focusing on interactive entertainment, aiming to connect activities in the physical world and the digital world, breaking the original Play2Earn inherent model, allowing players to accumulate long-term value every moment on the platform, both socially and financially, and redefining the boundaries between reality and games.


Zentry will become a new "super layer" of the player economy, fully integrating the player network with AI and Web3, bringing the MMORPG experience into real life. It will become a seamless integration of player loyalty systems, player identities, and activities from countless games and platforms, allowing every player to enjoy a huge gaming ecosystem and a variety of social interaction elements!

GuildFi's native token is $GF, which mainly serves the following purposes:
① Token rewards for staking and earning interest. In addition, different benefits can be obtained according to the amount of staking, including cooperative project token airdrops, NFT whitelist, game beta qualification, etc.
② Participate in DAO governance and vote on proposals

After GuildFi is upgraded to Zentry, the original token $GF will be replaced with the new token at a ratio of 1:10
$ZENT

In terms of investment and cooperation, GuildFi is not limited to the game itself, but covers different fields. By creating a new gameplay economy, players can enjoy decentralized games, AI, social networking, and various entertainment, and enjoy the virtual world while gaining economic value.
GuildFi’s investment and incubation projects include:
① Links: Xai, Memeland, Ronin, Mavia, Sipher, Aperion, Shrapnel, Avalon, Pixelmon, Tatsumeeko, etc.


② Traditional games: Fnatic, XSET, Talon
③Infrastructure: Jambo
④IP: That
⑤AI: Aethir

It is worth mentioning that GuildFi also has a network of anchors/creators and publishing platforms with rich experience in cooperation with Web2 game giants such as Riot Games, Hoyoverse, EA, etc., providing user acquisition support for game/entertainment partners.

Let’s talk about GuildFi’s team:
Most of GuildFi's team members come from Cryptomind, a crypto asset service company. One of the founders, Jarindr Thitadilaka, has worked as a full-stack development engineer for SAAS platforms and a senior software engineer for blockchain networks. One of the founders, Gazinpoj Techahuasingh, has worked as the chief business officer of Cryptomind. Consultant Ken Cron has worked as the CEO of a company owned by Blizzard.




GuildFi's financing background is also quite luxurious:
In November 2021, it completed a $6 million seed round of financing, led by DeFiance Capital and Hashed, followed by Coinbase Ventures, Animoca Brands, etc. In December 2021, the IDO raised 130 million yuan, and in February 2022, it received investment from BNB Chain Fund. Almost all investors are well-known institutions in the industry!



GuildFi started as a blockchain gaming guild, so it is natural to think of YGG and Merit Circle. So compared with them, what are the advantages of GuildFi?

GuildFi and YGG
①YGG started with a scholarship model, which brought a large number of gold-making players to a single game, attracting popularity in the short term. Once it entered the middle and late stages, the economic model collapsed and it became difficult to continue. The guild had to constantly look for profitable Gamefi to make a profit, which led to the cyclical nature of the guild's income.


② In comparison, GuildFi is building an ecosystem for developing gaming communities and related social and entertainment activities. It is not just for gold-earning players, but for all players who want to have an immersive experience in the virtual world. The huge ecosystem it has built can continuously attract Web2 users, bring traffic to games and projects within the ecosystem, and thus attract more cooperative/settled projects, forming a positive cycle.



GuildFi and Merit Circle
①MC abandoned the scholarship model and focused on investment, but most of the investment targets were in the primary market of blockchain games, accounting for about 80%, resulting in a relatively single means of income, with greater risks and uncertainties.
② GuildFi's layout goes beyond blockchain games. Its investment/incubation projects span blockchain games, traditional games, AI, etc. Its revenue sources also cover cooperation/investment/pledge/node operation, etc., and it has strong risk resistance.



Summary: Compared with general blockchain game guilds, GuildFi has a more powerful ecosystem and is building a game super layer covering games, AI, and Socialfi. After upgrading to Zentry, it has a more ambitious vision and narrative, and is committed to transforming the chain/infrastructure and games limited to Web3 into a prosperous ecosystem, bringing 10 million people into Web3. Let us look forward to this project bringing more surprises to Gamefi and even the entire Web3 ecosystem in the future!