Key takeaways

  • Binance has partnered with music superstar The Weeknd to enhance the fan experience by integrating Web3 into his world tour, which begins June 6.

  • Fans who attend The Weeknd's After Hours Til Dawn Tour can claim exclusive Souvenir NFTs (restrictions apply based on location). They will also have a chance to win signed merchandise and much more.

  • The upcoming launch of a dedicated Metaverse and an online puzzle box will be an opportunity to explore the universe created by The Weeknd and Binance, whether you attend the tour or not.

As The Weeknd's world tour finally kicks off in Lisbon, Binance's pioneering partnership is set to revolutionize fan engagement with dedicated NFTs, a specially created Metaverse and puzzle box, as well as an exciting project charitable.

Today is the big day. June 6, 2023 marks the start of The Weeknd's long-awaited world tour, titled After Hours Til Dawn! With the first show taking place in Lisbon, Portugal, Binance is excited to celebrate this unique partnership, which has been designed to innovatively combine music and Web3. Come discover this collaboration and get up close and personal with your favorite artist. NFTs, social impact, a puzzle box and a Metaverse: we've got you covered.

Unlocking the potential of NFTs

In this new era of fan engagement, we have taken a step forward in innovation with the introduction of Souvenir NFTs and Tour NFTs, which offer fans a unique way to connect with The Weeknd.

1. NFT Souvenir: reserved for fans attending The Weeknd's world tour (restrictions apply depending on location). Before, fans kept their concert tickets in drawers. Now, in the world of Web3, these unique NFTs will allow you to keep a digital souvenir of an unforgettable concert. Souvenir NFTs also offer the opportunity to win signed merchandise and access exclusive events.

2. Tour NFTs: These NFTs offer fans around the world the opportunity to purchase a digital piece of The Weeknd's tour. While Souvenir NFTs are reserved for fans attending shows, Tour NFTs belong to a separate collection that fans and collectors alike can enjoy throughout the year (restrictions apply depending on location ). This special collection will bring together magnificent works of art and many surprises.

Souvenir and Tour NFTs represent two different ways for fans to interact with and keep a part of the tour, whether they attend in person or cheer on The Weeknd from further away. These NFTs harness the potential of blockchain to enhance and redefine the fan experience, marking a new chapter in the world of music and Web3.


Driving change with the XO Humanitarian Fund

Philanthropy represents another essential aspect of the collaboration between The Weeknd and Binance. As a goodwill ambassador for the United Nations World Food Program (WFP), Abel Tesfaye (aka The Weeknd), launched the XO Humanitarian Fund, administered by the World Food Program, to help millions of people on the brink from starvation to food.

In line with Binance's commitment to giving back, and to celebrate our partnership with The Weeknd, we are proud to donate $2 million to his XO Humanitarian Fund. This substantial contribution illustrates how the cryptocurrency sector is working to make a difference beyond technology and financial services.

Furthermore, when the NFT Tournée collection is released, a percentage of sales will be donated to this noble cause. The Weeknd is also involved on a personal level, donating part of the proceeds from his tour to the fund.

The partnership therefore aims not only to improve the fan experience, but also to make a difference in the world, by transforming the concert and the associated NFTs into a platform with a positive impact.


The Dimensional Puzzle Box: Fun and Rewards

Binance Dimensional Puzzle Box is a virtual game that represents a creative extension of our partnership with The Weeknd. It helps to reinforce the pleasure and participation of fans. Coming soon, the Puzzle Box is an online challenge open to everyone, accessible via a special website that will be revealed in a later blog post! Stay tuned.

Designed as a digital tribute to The Weeknd's creativity, the puzzle box consists of two main challenges. In the first, players must rearrange tiles in a cube to form an image. The second is a musical challenge in which users must reproduce the intros to songs by The Weeknd. Once you have successfully completed both challenges, the cube opens. Players are getting closer to their chance to win exclusive merchandise or tickets to The Weeknd concert (restrictions apply depending on location).

This fun online game is not a simple puzzle game. It also provides a new way for fans to interact with The Weeknd's music and imagery in the digital space. We invite all fans to take on this creative challenge that goes beyond the physical limits of the tour.


Explore the Metaverse dimension

The partnership between Binance and The Weeknd has also given rise to a unique virtual space called Metaverse Dimension. This interactive digital dimension, which is to be launched soon, evokes the neon-retro aesthetic of The Weeknd's tour entitled After Hours Til Dawn.

Once fans enter this universe (via a special website to be revealed in a later blog post), they are transported into an intense and immersive experience, offering a whole new way to interact with The Weeknd and Binance.

A thrilling treasure hunt in which users scour the Metaverse in search of hidden diamonds is one of the highlights of the Metaverse Dimension. This treasure hunt guarantees an interactive experience during which fans can move through the four key areas that make up the space: the club, the art gallery, the Binance space and a secret door.

By successfully completing the games and challenges offered in these different areas, you will not only discover the magical diamonds, but will also benefit from exclusive access to the stage and the VIP lounge, where many surprises await you. To find out more, join the adventure!

The Metaverse Dimension is a pioneering initiative that transforms the usual expectations of a concert tour into a living, immersive and interactive experience.

Conclusion

As The Weeknd's After Hours Til Dawn world tour lands on European soil, we can't wait to see what's next for this pioneering partnership. Join us in pushing the boundaries of what's possible when music meets Web3 and opening new vistas for fans who want to interact more. Let the show begin !

For more information

  • Binance, partner of The Weeknd's world tour

  • The Weeknd x Binance: special NFTs for fans

  • How to collect your official The Weeknd Souvenir NFT?

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