Résumé
Celebrities are increasingly turning to investments in Bitcoin and cryptocurrencies. Some even claimed to have made significant profits thanks to these investments.
Parmi les célébrités qui ont investi dans le Bitcoin et les cryptomonnaies, on peut citer Elon Musk, le PDG de Tesla, qui a acheté 1,5 milliard de dollars de Bitcoin pour Tesla et a également investi personnellement dans cette cryptomonnaie. D'autres célébrités, comme le rappeur Snoop Dogg, le footballeur Cristiano Ronaldo et la championne de tennis Serena Williams, ont, eux aussi, investi dans des cryptomonnaies.
Cependant, les investissements en cryptomonnaies peuvent être risqués, car la valeur de ces actifs peut fluctuer de manière importante et rapide. Il est donc important pour les investisseurs, y compris les célébrités, de faire preuve de prudence et de ne pas investir plus que ce qu'ils peuvent se permettre de perdre.
Introduction
Since their introduction to the market over a decade ago, cryptocurrencies have attracted considerable interest from investors. Bitcoin, the first widely adopted cryptocurrency, has seen dramatic growth in value, prompting many investors, including celebrities, to turn to the asset class.
This trend has attracted the interest of the media and the general public, and has highlighted the opportunities and risks associated with investing in cryptocurrencies.
It is increasingly common to see celebrities investing in Bitcoin and cryptocurrencies, whether they are musicians, actors or athletes.
Some celebrities have even made fortunes from their investments, while others have simply added cryptocurrencies to their existing investment portfolio.
In this article, we will look at some of the celebrities who have invested in Bitcoin and cryptocurrencies, as well as the risks associated with this investment. We'll also look at how these celebrities handled these risks and what advice to give to newbie investors considering getting into the world of cryptocurrencies.
Why do celebrities invest in cryptos?
Possible reasons
Investment Opportunity: Cryptocurrencies have grown exponentially over the past few years, and some investors have made significant gains. Celebrities, who often have high incomes and large investment portfolios, see cryptocurrencies as an attractive investment opportunity to increase their wealth.
Fascination with technology: Celebrities may be attracted to the underlying technology of cryptocurrencies, such as blockchain. This technology is considered revolutionary, with the potential to disrupt existing industries and create new economic opportunities. Some see new opportunities and are therefore very active in this world.
Defense of privacy: It is legitimate for celebrities to be concerned about the protection of their privacy and personal data. Cryptos offer some anonymity in financial transactions, which can be attractive to people looking to protect their privacy.
Portfolio diversification: Celebrities often have diversified investment portfolios to minimize risks and maximize gains. Cryptos are a relatively new and innovative asset class, providing additional diversification to celebrity investment portfolios.
Public Image: Celebrities have long monetized their image through advertising deals and sponsorship deals, but with the advent of blockchain technology, they can now make money directly by creating and selling non-fungible tokens ( NFT) which represent their image.
That's exactly what Cristiano Ronaldo, one of the most popular and high-profile footballers in the world, did in February 2021 when he sold an NFT representing his 760th career goal. The NFT, which included a video of his goal and a 3D animation, was auctioned for $290,000. This transaction showed that NFTs can be a way for celebrities to monetize their image and notoriety, while also offering fans the opportunity to purchase a part of their idol's story.
Celebrities who invest in Bitcoin
Elon Musk
How not to start this ranking with one of the most influential personalities in the world? The famous entrepreneur and CEO of Tesla and SpaceX is a noted supporter of cryptocurrencies. He regularly tweets about Bitcoin and also announced that Tesla invested $1.5 billion in Bitcoin in February 2021.
Jack Dorsey
Co-founder of Twitter and CEO of Square, Jack Dorsey has also invested in Bitcoin. In 2018, Square added the ability to buy and sell Bitcoin on its own app. Dorsey also created the “Donations” feature on Twitter. This allows you to add links to certain third-party payment services to a profile. When the Donations feature is enabled on a profile, users can support the account by tapping the icon and send money or bitcoin via the added third-party payment platforms and services.
Ashton Kutcher
Renowned American actor and producer, Ashton Kutcher invested in the Lolli project at the beginning of 2020, created 2 years previously. The latter is an e-commerce company that gives Bitcoin rewards when you make purchases online. Ashton Kutcher, who admits to being a fan of Bitcoin since 2013, also invested through Sound Ventures, his venture capital firm.
Snoop Dogg
The famous rapper has also invested in Bitcoin. In 2013, he announced on Twitter that he was accepting Bitcoin as a form of payment for his latest album. As he stated, “I believe in Bitcoin (…) I believe in technology and I believe in the global connection it creates. I'm not too caught up in the value of the coin, because I've been around long enough to see things go up and down, and I know it's here to stay. »
Gwyneth Paltrow
Actress and wellness guru Gwyneth Paltrow also decided to get into crypto a few years ago! Gwen has signed on to be the public face and board member of the Bitcoin wallet, Abra. Its online magazine even wrote a basic guide to the new currencies for readers who noticed the partnership.
Celebrities who invest in other cryptocurrencies
Paris Hilton
Hilton hotel empire heiress and TV personality Paris Hilton says she's 'involved in the cryptocurrency world'
and that she was investing in ETH. She says: “I see NFTs (…) as the economic future of content creators. They use blockchain technology to help creators increase the value of their work and share it with their fans in real time. »
Mark Cuban
The business mogul and Shark Tank investor has invested in cryptocurrencies, and also mainly in Ether. He said Ether was a safer asset than Bitcoin and that he became interested in the cryptocurrency because of its usefulness in smart contracts.
Cristiano Ronaldo
Cristiano Ronaldo has launched his own non-fungible token (NFT) called “CR7”, which you can also find on our site dedicated to NFTs. Ronaldo fans can purchase these tokens to gain access to exclusive experiences with the player, including the chance to meet him and participate in activities with him.
Serena Williams
One of the greatest tennis players of all time is also involved in cryptocurrencies. Serena Williams said she founded a venture capital firm in 2014. On this subject, she explains “I launched Serena Ventures with the mission of providing opportunities to founders in many sectors. Serena Ventures invests in companies that combine diverse leadership, individual empowerment and creativity.”
Xavier Niel
CEO of the operator Free, Xavier Niel is a French businessman and entrepreneur renowned in the field of information and communication technologies. In 2011, with capital estimated at $3.7 billion, Xavier Niel was ranked 8th in the list of the richest men in the country by Forbes magazine. The entrepreneur has invested in several projects linked to blockchain and cryptocurrencies, notably Facebook's Libra project in June 2019.
According to the newspaper “Les Echos”, the businessman made this investment via the Telecoms operator Iliad, an operator of which he is the majority shareholder.
Note that many actors and athletes have invested in cryptocurrencies, but do not share it and wish to remain anonymous. While this may seem surprising, it is not unusual for public figures to seek to protect their privacy and finances. Cryptocurrencies offer some discretion by allowing their users to carry out transactions without needing to disclose their identity.
Other public figures do not make anything official but arouse curiosity on the part of Internet users. This is particularly the case of Samuel Etienne who does not hesitate to appear on Twitter wearing a Bitcoin t-shirt or even exposing himself in front of mining equipment, thus playing on the mysterious aspect of his posts.
The risks of investing in cryptocurrencies
What are the risks associated with investing in cryptocurrencies?
Price Volatility: Cryptocurrencies are known for their extreme volatility, meaning their value can fluctuate significantly in a very short period of time. This volatility can make investing in cryptocurrencies risky.
Security: Cryptocurrencies are stored in digital wallets which can be vulnerable to hacks and computer attacks. If a digital wallet is hacked, investors risk losing their funds.
Regulation: Cryptocurrency regulations vary widely from country to country. It is possible that governments decide to ban cryptocurrencies or limit their use, which could harm their value.
Liquidity: The cryptocurrency market can be relatively illiquid, meaning it may be difficult to buy or sell cryptocurrencies quickly without incurring significant losses.
Fraud: As with any investment, there is a risk of fraud in the cryptocurrency market. Investors should be aware of common scams and exercise caution when choosing where to invest their money.
How do celebrities manage these risks?
As with any investor, public figures should be aware of the risks associated with investing in cryptocurrencies and take steps to limit them.
Here are some of the strategies celebrities use to manage cryptocurrency risks:
Diversification: Celebrities are diversifying their investments by putting money into a variety of different cryptocurrencies, as well as other types of assets. This can help them minimize risks associated with price volatility.
Exercise caution: Although they have the advantage of having significant income, celebrities are also exposed to the risks of these investments. They therefore exercise caution by only investing part of their portfolio in cryptocurrencies and by limiting the amount they invest. They can also take the time to do thorough research before making investment decisions.
Hire professionals: Celebrities can afford to hire professionals to help them manage their cryptocurrency investments. This may include investment advisors, portfolio managers or even professional traders.
Use secure wallets: Using secure wallets to store cryptocurrencies is highly recommended by public figures. These wallets often offer advanced security features, such as two-step verification and offline private key backup.
Conclusion
More and more celebrities are turning to investing in cryptocurrencies, particularly Bitcoin. This trend has had a significant impact on the adoption and valuation of cryptocurrencies. Celebrities have considerable influence over their fans and social media followers, and their support of cryptocurrencies may encourage others to invest as well.
However, it is important to note that investing in cryptocurrencies carries significant risks, such as price volatility, security, regulation etc. Stars then use various strategies to manage these risks, such as hiring professionals, using secure wallets or diversifying their portfolio. It’s up to you to find your own strategies!
Investing in cryptocurrencies remains a personal decision that must be made based on each investor's financial goals and risk tolerances. Celebrities certainly have a role to play in the adoption and valuation of cryptos, but investors should always exercise caution and do their own research before making investment decisions.
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