#Ethereum Name Service open to building own #Layer2 : #ENS director

Khori Whittaker, the executive director of Ethereum Name Service (ENS), has disclosed that ENS is directing significant resources toward research and development for Layer 2 solutions, with a particular focus on Optimism. Whittaker indicated that ENS is exploring options for integrating its protocol with existing Layer 2 networks on Ethereum or potentially launching its own in-house Layer 2 solution, which it tentatively calls "the identity layer."

While specifics of ENS's R&D efforts remain confidential, Whittaker highlighted ongoing discussions among ENS developers, predominantly centered around leveraging Optimism for future development initiatives. Additionally, he hinted at the possibility of incorporating zero-knowledge proofs into Layer 2 development to enhance user privacy and security on public blockchains.

ENS currently faces challenges stemming from its protocol structure and limited awareness within the Ethereum ecosystem, according to Whittaker. The Ethereum Name Service facilitates the acquisition of ".eth" domain names, offering a user-friendly alternative to complex wallet addresses for transferring and receiving funds on the Ethereum network.

Whittaker's remarks come shortly after ENS partnered with domain name provider GoDaddy to enable crypto users to link their .eth domains to traditional Web2 domains, such as those ending in .com, at no extra cost.


Whittaker highlighted the need to boost ENS adoption by engaging developers and institutions. The GoDaddy partnership represents a key move toward mainstream adoption of blockchain technology.

Whittaker expressed optimism about the future of blockchain technology, envisioning a seamless integration of Web2 and
Whittaker is optimistic about blockchain's future, envisioning a unified internet experience blending #web2 and #Web3 seamlessly.

Source - cointelegraph.com

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