ENS Surges After Announcing Collaboration with GoDaddy to Connect Web Domain and Blockchain Names
Ethereum Name Service (ENS) has partnered with GoDaddy to enable the linking of traditional domain names with blockchain-based ENS names, aiming to integrate DNS protocol with blockchain without additional costs or technical expertise needed. This collaboration will allow GoDaddy's over 20 million users to utilize ENS for blockchain benefits, like receiving crypto payments easily by connecting their domain to an ENS-compatible crypto wallet. The initiative seeks to simplify the interaction between web domains and blockchain technology, overcoming obstacles like high gas fees with new smart contracts for cost-free linking, and further integrating ENS with the traditional web by supporting domains like (.box).
