Quick Take: Ethereum Name Service (ENS) and GoDaddy
Collaborate for Seamless Domain Integration
- Ethereum Name Service (ENS) has partnered with GoDaddy, a leading domain registrar, to enable users to link their domain names to ENS, merging traditional DNS with blockchain-based names.
- The collaboration aims to provide a seamless connection between the DNS protocol used by conventional websites and blockchain-based names, eliminating the need for additional costs or technical expertise on the user's part.
- ENS, a widely used naming protocol in the crypto space, allows users to associate human-readable names (e.g., "bob.eth") with complex Ethereum addresses, akin to the functionality of DNS in website URLs.
- Over 20 million GoDaddy users will benefit from the integration, gaining access to ENS blockchain infrastructure without facing the hurdles of high gas fees. New smart contracts facilitate cost-free DNS to ENS domain linking, enhancing the transition process.
- Nick Johnson, founder of ENS, emphasizes that the collaboration streamlines user interactions with web domains, combining the familiarity of DNS with the potential of blockchain technology.
- ENS has been actively working to bridge the gap with the traditional web, including efforts to support a web domain (.box) that functions similarly to standard internet domains, marking a significant step towards integrating blockchain naming into mainstream web practices.
