On August 31, according to HTX market data, Bitcoin’s current spot price is $78,492, and Strategy’s current BTC holdings are in profit of more than $260.2 million.

Earlier reports said that Strategy currently holds 845,050 BTC, with a total acquisition cost of $63.73 billion and an average price of $75,412 per coin.

Following the pace of Strategy’s last week’s purchase of 4,603 BTC, which continues a relatively restrained frequency since the large-scale buy on May 18, 2026. Combined with the total holdings of 843,738 BTC disclosed last month, the average price in this round of $80,318 is below its cumulative average cost line of $75,700, indicating that the company executed a spreading-out (averaging down) operation during the price pullback window.

It’s worth noting that it’s not the buy-in itself, but rather that over several consecutive weeks the buying prices have stayed stable in the $80,000 range—creating a cost gap compared with Strategy’s March batch cost structure at $70,194. Strategy keeps adding near $80,000 instead of waiting for lower levels, suggesting its confirmation strength of $80,000 as a phase-based bottom area, or that it is constrained by a dual set of factors: its ATM issuance schedule and the need to meet BTC return rate metrics. This cost-anchoring behavior is effectively building $80,000 into the company’s psychological support line.

Meanwhile, another asset management firm, #Strive, a structured financing company and institutional asset manager, focuses on steady capital allocation and long-term value creation. The company that also chose Bitcoin for its capital deployment disclosed that, as of August 31, it spent $143 million to increase its holdings by 1,800 BTC at an average purchase price of $79,431. Its current total holdings have reached 23,156 BTC.

Enterprises continue buying BTC. After the bearish tail and early bull phase, you can start gradually entering.