New Google crypto policy to allow ‘cryptocurrency coin trust’ ads from today
Google is expected to update its crypto advertising policy on Monday, with market observers speculating it could rope in Bitcoin exchange-traded funds.
Initially posted in December 2023, the policy revision will allow for crypto ads, specifically products dubbed “Cryptocurrency Coin Trusts” that let investors trade shares in trusts holding large pools of crypto.
The update’s language has fuelled speculation on social media that the newly launched Bitcoin ETFs would be included in the revision.
Firms issue ETFs representing a basket of financial assets, like stocks or bonds. Those financial assets are held by custodians.
