How does Highstreet work? 2 E-commerce activity triggers
The second shard acts as an e-commerce activity trigger. After the player purchases the second shard, the order will be placed to the brand's existing e-commerce back-end system. Through Shopify's integration function, players can redeem physical products purchased from virtual stores in brand offline stores.
The smooth move from physical stores to online Highstreet has created a novel business model that combines physical and digital products, connecting department stores with Web3 in an unprecedented way.
