According to BlockBeats, CoinFund President Christopher Perkins has highlighted brand shaping as one of the main challenges Ethereum is facing. While Bitcoin's branding as 'digital gold' is easily understood by investors, the value proposition of Ethereum, such as the concept of smart contracts, may be difficult for the baby boomer generation to grasp.
Perkins suggests that the approval of an Ethereum ETF offering staking rewards by the U.S. Securities and Exchange Commission could potentially change the game. While an ETF would be significant, it also has its drawbacks as it could deprive investors of their returns. If an Ethereum ETF is launched in the coming week or shortly thereafter, Perkins advises not to expect a surge in adoption. This would merely be another step towards mainstream acceptance and regulatory de-risking.