According to Blockworks, sports brand Reebok has partnered with Futureverse to launch a new feature called "Reebok Impact." This is an AI-driven tool that allows users to send photos directly through Instagram and then receive "sneakers customized in the color and style of the image." Users can create up to four pairs for free and send the files to games such as Fortnite and Roblox. Reebok's parent company Adidas announced last month a "long-term partnership" with the move-to-earn app STEPN to bring Adidas sneaker NFTs to the platform. Although Reebok does not provide users with physical counterparts for purchasing "Reebok Impact" sneakers, the company said that using Reebok Impact will have "incentives" to make some real-life purchases.