According to Odaily Planet Daily, The Sandbox announced a partnership with Virtual Brand Group (VBG) and ITV Studios (the production company of the American Voice The Voice) to launch "Voice Coach Battle". This metaverse experience allows fans to play the role of a star coach, sit in the iconic red chair in the show, press the big red button, and coach future stars. The game will adjust according to every choice of the virtual coach. In addition, this metaverse experience also encourages fans to use NFTs in the game to interact with NBC's 25th season of The Voice. Fans will earn these NFTs every week to correctly predict which contestants will enter the next round and ultimately win the game.