According to BlockBeats, Ethernity announced the launch of the eponymous Ethereum second-layer expansion network Ethernity Chain, which integrates enhanced AI-driven security mechanisms and aims to set a benchmark for global brands to transition to blockchain. It is expected that by 2030, the global entertainment and media market will reach 3.5 trillion US dollars. Ethernity Chain hopes to become a top platform to serve brands to import their franchises into the blockchain.

Previously, the team has successfully put well-known IPs such as Lionel Messi, Shaq, and Muhammad Ali on the chain. Ethernity Chain provides brands with customized second-layer solutions, with key features including: AI-enhanced security and digital rights management, plug-and-play toolkits for easy integration, a friendly ecosystem with reduced gas fees, and 100% EVM compatibility that seamlessly connects with existing standards.

Brands can use the Ethernity product suite and plug-in toolkit to build a new generation of Web3 applications on its chain, covering Web3 games, digital collections, physical assets, and interactive media. In addition, products such as Fanable and Exorians will also be launched in the near future. Ethernity said that its ecosystem will continue to be powered by the native token ERN.