The UK’s Financial Conduct Authority (FCA) has released meme coin marketing guidance for financial services companies and social media influencers, CryptoPotato reported. The FCA requires "financial influencers" to obtain approval from an appointed representative of the FCA before posting ads or memes about financial products and services. Promoting financial products without approval may constitute a crime. The FCA stresses that consumers should be vigilant against misleading advertising and online scams. Previously, the FCA proposed guidance on non-compliant meme coins in July 2023. Meme coin marketing is particularly popular in the cryptocurrency space, with platforms such as Telegram and Reddit being popular venues for cryptocurrency-related meme marketing, the FCA said.