According to the Daily Planet, BlackRock has stepped up its advertising efforts for its spot Bitcoin ETF (IBIT), positioning the digital asset as a symbol of "progress." IBIT's campaign adopts a distinctly low-key style, especially compared to its competitors' more flamboyant marketing strategies. The ad has a simple design with a yellow background, showing the silhouette of an airplane on a runway, with the message: "Get your share of progress." Eric Balchunas, an ETF analyst at Bloomberg, said BlackRock's strategy strikes a balance between traditional fund advertising and trying to attract a younger crowd.