$HIVE

In early 2020, the Hive blockchain emerged as a community-driven fork of the Steem blockchain, initiated by members concerned about centralization following Justin Sun's acquisition of Steemit Inc. However, this new blockchain faced immediate challenges due to its chosen name. HIVE Blockchain Technologies Ltd., a Canadian cryptocurrency mining firm, issued a cease-and-desist order, asserting that the use of the name "Hive" infringed upon their established brand and could cause confusion in the market.

This naming conflict highlighted the complexities and potential legal pitfalls in the rapidly evolving blockchain industry, where new projects must navigate existing trademarks and brand identities to avoid disputes.