The style of Hyperliquid is indeed somewhat similar to FTX.
1. Both come from a quantitative background
2. Both started operations in the early bull market
3. Both are promoting their own tokens in various ways
4. The team has inflated a lot of trading volume and depth
5. The product page is designed very trade-like
6. There's a lot of buzz in major VC group chats
By the way, there's an extra bonus: the founder's name is Jeff.