You look at the market, it's still rising, and you feel anxious and restless... It has pulled back a little, and your mood has eased somewhat... But the pullback is not much, and you are unwilling to buy in... Emotions keep accumulating and repeating (the key)...
They say it will rise further;
They say there are still positive news;
They say the target price is how much;
They say it will rise how many times...
So, you brace yourself and go all in, whatever happens...
Then it officially starts to drop...
Note, this is a general human behavior pattern for groups~