Odaily Planet Daily News Tokenization (that is, representing traditional assets such as money market funds backed by U.S. Treasuries through tokens on the blockchain) is becoming increasingly popular among traditional financial companies. Legal & General (L&G), a London-based pension and investment management company that manages $1.5 trillion in assets, is planning to enter the blockchain-based tokenization field that is increasingly popular with financial giants. The trend has further accelerated with the launch of its BUIDL fund on the Ethereum blockchain by BlackRock, the world's largest asset management company. Other companies include Franklin Templeton, State Street and Abrdn. L&G executives said, "We are evaluating ways to provide Legal & General Investment Management liquidity funds in a tokenized form."