Worldcoin Gets Backing from Japan’s Second Largest Advertising Company

The#DigitalIDproject and the#Worldcoincryptocurrency, known for its controversial retina-scanning technology, are gaining new momentum in Japan through a partnership with the country’s second-largest advertising company, Hakuhodo. The company has announced that its goal is to “spread World ID” in partnership with Tools for Humanity, which aims to facilitate coexistence between humans and artificial intelligence.

A New Opportunity for Worldcoin

Worldcoin (#WLD🔥🔥🔥), which relies on retinal scans to verify identity, has a new opportunity in the Japanese market thanks to a partnership with advertising giant Hakuhodo. Tools for Humanity, co-founded by Sam Altman, CEO of #OpenAI, is behind the project, which aims to protect people from fraud and abuse of artificial intelligence.

Worldcoin Orb at ETHGlobal Pragma conference, Tokyo, 2023.

World ID as a digital passport

According to a Hakuhodo press release, World ID will act as a digital passport that allows users to prove they are human online without compromising their personal data. To date, nearly 7 million people have verified their World ID using Orb, the retina-scanning device at the heart of the Worldcoin project.

Pilot Program and Partnership with Tools for Humanity

Hakuhodo announced that since December 2023, the company has been testing the Japanese public's perception of the Worldcoin project through a "demonstration experiment." Following the success of this pilot program, the company decided to partner with Tools for Humanity to further expand the project.

Controversy surrounding retinal scans

Critics have pointed out that Orb, which Worldcoin uses to collect biometric data, could pose privacy risks. Skeptics say that while the project emphasizes the importance of protecting privacy, it is also focused on collecting sensitive biometric data for large corporations, raising concerns about the manipulation of individuals’ most intimate physical information.

Goal: Coexistence between humans and artificial intelligence

Hakuhodo's press release concludes by stating that the purpose of popularizing World ID is to create a society where humans and artificial intelligence can coexist.

#digitalsecurity

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