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WeChat Mini Programs, with their lightweight and no-download features, have become an important way for users to experience games and applications on WeChat, an important social platform. Most of the profit models of some Telegram mini apps can be found in WeChat Mini Programs.

Emitting Tokens
The simplest and most important profit model of Telegram mini app is that accumulating a large number of real users is the core of driving the success of tokens. The most obvious data is that the number of on-chain addresses of TON mini app tokens is in the millions, and DOGS has exceeded 5 million.
In order to convert a large number of users into real KYC users of CEX, the pre-deposit model was introduced, which bound each Telegram user with a CEX KYC user one by one, which also captured the psychology of CEX's desire to acquire new users.

In-app purchases
In-app purchases in mini-program games usually refer to users paying to purchase virtual props, character skins, game coins, experience bonuses, etc. to enhance the gaming experience. This is one of the main sources of income for game developers. Take the once popular (跳一跳) as an example. This classic WeChat mini-game attracted users to buy by offering different "skins" (such as customized character appearance).
Among the Telegram mini apps, the most representative project is the TON mini game Catizen, which has 34 million users since its launch 6 months ago, of which 2.24 million users are Telegram Premium users; the cumulative number of paid users exceeds 1 million, and through in-app purchases Total revenue is estimated at more than $30 million. After Catizen released the token, the number of airdrops received by users who paid for in-app purchases was significantly higher than that of zero-paying users.

Advertising Monetization
Unlike Catizen, which uses the "pay to get stronger" model, another popular game, Hamster Kombat, uses an advertising model. Users can get generated keys and coins by watching ads in Hamster Kombat.

Game joint operation and brand cooperation
Game developers can cooperate with brand merchants to earn revenue through joint operation or brand advertising through mini-games. This model can actually be seen as a variation of the advertising monetization model, and is applicable to both early brand promotion and later strong alliances.
In addition to directly watching advertisements, Hamster Kombat also cooperates with many mobile games, that is, allowing players to download other mobile games, play those games, and then obtain key generation codes. In this way, even if players do not spend money, they can help the project game earn advertising fees by playing other games.

Social interaction and fission marketing
Mini games can achieve user growth and activity improvement through social interaction, attract more users through social fission methods such as sharing links and inviting friends, and profit through the social reward mechanism within the game.
Currently, most Telegram mini apps have invitation links, and inviting more new users has become a means for KOLs who focus on the TON ecosystem to get more rewards. Project owners are also happy to see an increase in user growth, activity, and retention, which can not only attract advertisers or optimize advertising, but also optimize game design and marketing strategies by analyzing users' social interactions, consumption habits, and behavior patterns, thereby further improving user engagement and in-app purchase conversion rates.

Game rankings and competition rewards
By setting up game rankings or holding regular competitions, players can be attracted to participate and their activity can be increased. Game companies can realize profits through cooperation with sponsors or paid participation by users. This model is more suitable for some chess and card games or competitive games. Players can get physical rewards or virtual props in the game by participating in the competition. Some competitions may charge registration fees or encourage players to buy props during the competition.

Reward system
Some mini games allow players to tip game developers or content creators as a way to support high-quality content. This model is suitable for some independent mini game developers, who can directly earn income from users. Some creative mini games, such as text games or puzzle games, will set up a tipping option within the game to encourage users to support developers through small payments.

VIP Membership and Subscription Services
Users can get unique features or props by subscribing, which usually include removing ads, additional rewards, special in-game permissions, etc.