🔅Looking back to the last wave of market, Lao Ma helped Big Dog rise. Since then, the industry has gradually moved towards a "zoo".
We imagine that Web3.0 seems to be led by BTC, ETH, BNB, SOL, etc. 🤔
However, the reality is that there are endless projects with names of various animals such as 🐶🐱🐯🐰🐼🐨🐵🐍🐛…. 😭
I think the market dividend in 2024 is very likely to appear on some well-known network IPs.
🔹The open attitude of overseas towards Web3.0 has prompted more Internet IPs to try and get involved in the Web3.0 industry.
🔹Those Internet IPs that find it difficult to occupy a leading position in the traditional track will gradually focus their attention in order to seek new growth breakthroughs under market pressure.
A few days ago, JJ Lin posted a photo with Vitalik Buterin on Twitter. He has also been seeking to put his IP on the chain. Many celebrities have recorded important anniversaries and information on the chain, which fully demonstrates that the public's acceptance of Web3.0 is gradually increasing.
🔹Nowadays, many Internet IPs have also entered the Web3.0 industry. For example, mature IPs on YouTube, such as Simon's Cat and Little Yellow Duck, have successively embarked on this new track.
🔹I believe that IP on-chain will become a future development trend and also the dividend of this cycle. Some relatively mature and established Internet IPs have mature systems and teams, so it is not difficult to switch tracks.
Why is it Internet IP instead of physical IP?
🔹From a rational perspective, there is indeed a certain threshold for the transformation of the physical industry into an Internet IP.
🔹After all, the Web3.0 industry also belongs to the Internet sector. Where there is traffic, there is wealth.
🔹Compared with those old IPs that have been deeply rooted in the Internet for many years, at a time when the Internet market is becoming saturated and business growth is slow, choosing the Web3.0 track will actually result in much less competitive pressure.
What is the wealth code of this wave of market? I think it is those projects that are empowered by brand IP. Rather than saying that brand IP empowers currency, it is better to say that Web3.0 brings new empowerment to Internet IP.
🔹This is also what the current Web3.0 industry needs. The endless wave of local dogs in the primary market has no highlights, serious homogeneity, the same routines but different skins, and it is difficult to arouse the interest of users.
🔹I entered the primary market in 2017. It was new to me then, and I was tireless in looking at the overwhelming amount of local dogs every day. However, after being in the secondary market for a long time, I found it difficult to arouse my interest in those projects.
Although this is said, it is not absolute.
In 2021, blockchain games will dominate the market, and in 2023, inscriptions will dominate the market. Will IP dominate the market in 2025? It is not known yet.
However, the on-chain nature of Internet IP is destined to bring new momentum to Web3.0.
