Attention economy is the key to the success of all products and projects. In today's era of 'information overload' and 'project overload', attention is a scarce resource. Nobel Prize winner in economics Herbert Simon pointed out: 'In today's era of rapid information development, the value of attention will exceed the information itself. As the leading encryption protocol for attention tokenization in the Web3 field, @layer3xyz is expected to release potential user value of 500 billion US dollars.
Pain points:
1. Web3 education experience is not good. Currently, many Web2 users are very interested in Web3, but taking the first step in learning it makes people feel scared and overwhelmed, such as phishing website theft incidents; interactive airdrops have no detailed guidance; searching for "how to exchange on the chain" will result in 50 different articles, which is confusing and overwhelming.
2. High-quality projects have no real traffic. Currently, a large number of robots and scripts have obtained a large number of airdrop quotas, resulting in the project party having no real data. Once the airdrop activity ends, the data will drop significantly, bringing many irrational valuation predictions and bad development expectations to the project party and investors.
The emergence of Layer3 effectively solves the above pain points!
Layer3 (@layer3xyz) is the first Web3 protocol to commoditize the world's most valuable resource, attention. It aims to build a decentralized attention monetization infrastructure to unlock more than $500 billion in user value through user online identity, content consumption, and monetary incentive layers. By completing tasks on Layer3, users will not only have the opportunity to receive airdrops from the project itself, but also additional airdrops from project partners.
Project Benefits:
1. Full-chain identity and distribution protocol: Aggregate user activities across multiple blockchains and DAPPs to generate a unified on-chain identity view.
2. Efficient token distribution mechanism: Systematically distribute tokens to real users based on criteria such as time triggers, asset ownership, on-chain activities, credentials, social graphs, and task participation.
3. On-chain Proof of Attention Protocol: Layer3 helps projects effectively attract and retain users by providing a widely used and verifiable "On-chain Proof of Attention" protocol.
4. Immersive Web3 exploration experience: Through card design + carousel + points + achievement system, say goodbye to the monotonous task list. Through experiential teaching, users can gain experience points, token rewards or NFTs, making the interactive experience more interesting and attractive.
Data advantages:
A large and active user base. According to DUNE data, Layer3 users and social activities have reached an all-time high, with 100 million interactions completed, 4.3 million encrypted users, and the protocol generating a total of 19 million CUBE credentials.
CUBE is an NFT launched by the Layer3 platform, which is equivalent to a key. Each CUBE will engrave your completed tasks as a unique certificate in the history of the blockchain. Currently, the BASE chain is far ahead.
More than 100 high-quality partners:
Layer3 cooperates with more than 150 projects to provide users with a rich selection of tasks.
Including: Layer3 currently supports Base, Arbitrum, zkSync, Solana, Op, Scoll, ETH and other ecosystems, and has cooperated with major influential track leading projects such as Aave and Uni.
As the Web3 industry develops, Layer3 will continue to expand its user base and partners, and optimize its task system and user experience.
Financing
Layer3's total financing amount is as high as US$21.2 million.
Recently completed a $15 million Series A round co-led by ParaFi and Greenfield Capital;
In 2022, it completed a strategic round of financing of US$3.7 million;
Completed US$2.5 million in financing in 2021.
The endorsement of top institutions + sufficient funds lay the foundation for the long-term development of the project!
team
Dariya Khojasteh is the co-founder and CEO of Layer3 and graduated from the University of Southern California.
Brandon Kumar is the co-founder of Layer3, formerly the vice president of Accolade Partners, and a graduate of George Washington University.
Peter Ng is the engineering director of Layer3, formerly the CTO of Mojito, and graduated from Columbia University in the United States.
Layer3 team members all graduated from top American universities and have extensive professional experience.
Token Economics:
Token name: $L3
Total Tokens: 3,333,333,333
Distribution: 51% community, 25.3% core contributors, 23.2% investors, 0.5% advisors, the first airdrop will distribute 5% of the total supply to early adopters and CUBE minters, there will be multiple airdrops. The early user and Season 1 snapshots occurred on May 10th. The Season 2 snapshot will be on July 22nd.
Layer3 Staking: Stake L3 tokens to gain participation in exclusive tasks and rewards run by Layer3 and its partners, and receive a multiplier effect.
Destruction Deflation: The community must purchase and destroy L3 tokens to access the Layer3 protocol and network to publish tasks and deploy incentives.
Layer3 plans to hold TGE in the summer of 2024 and conduct the first airdrop. Don’t miss the opportunity in Season 2!
Token Economics:
1. The growth flywheel will help to increase the price of the currency. Through staking + deflation destruction + the scale of the 500 billion potential market of the attention economy, it will boost the appreciation of Layer3 tokens and effectively form a growth flywheel.
2. Fair and transparent airdrop distribution plan. Through user participation + pledge amount, users can obtain project airdrop rewards, additional benefits, governance rights and exclusive event opportunities, etc.
3. Sustainable economic system. Hundreds of cooperative projects + excellent token models will form a snowball effect and obtain a long-term value flywheel.
Season 2 Airdrop:
Due to Layer3's official "multiple airdrop plan", the second season will end on July 22, and there are still 5 days left. By participating in the activities of the cooperative project, you can collect and mint three legendary CUBE NFTs for free, thereby obtaining the opportunity for airdrops and distribution upgrades.
Layer3 is our internal arsenal of commonly used airdrop activities. Below is a detailed summary of Layer3 activities. If you are interested, you can use it as a reference. It will be continuously updated!
Summary: Layer3 has successfully attracted a large number of users and project partners through its unique task bounty mechanism and incentive method. In the future, with the release of L3 tokens and the implementation of multiple airdrop plans, the platform is expected to further enhance user activity and project exposure. Despite facing fierce competition in the Web3 market, Layer3 is expected to maintain strong growth in the future with its innovative task system and community building, which is worth paying attention to and looking forward to.
