"AAA" games, the largest titles from top developers, are larger than the film and music industries combined. The introduction of Web3 technology has the potential to transform the "AAA" economic model, opening up markets to a global audience of gamers. However, technical complexity and scaling issues remained a barrier to mass adoption. The solution is to implement an invisible blockchain experience. Thanks to innovations in UX-centric products, UX problems have already been solved. Scaling to serve hundreds of millions of smart contracts and daily transactions on a single blockchain is made possible by modular appchains.