The Web2 game players mentioned here refer to paying players. Only when someone pays in the game (whether it is investment expenditure or consumption expenditure) can the game provide the source of capital flow and the game project has liquidity. Therefore, players who do not spend a penny and only output physical strength to make gold are not discussed here (after all, as long as there is money to be made by making gold, they don’t care about the game itself and will not be persuaded to quit).
1. Being rejected by a bad team
After years of immersion in Web2 games, players who are willing to continue spending money on games have a relatively high taste. The art of many Web3 games is too perfunctory, and you can tell at a glance that the art level and precision are from 5 or 10 years ago, which directly discourages the first wave of players who have a taste for game art.
Solution: The art of blockchain games still needs to keep up with the trend of Web2 game art. The gap should not be too big, and you should not think that it is an outdated game from 5 or 10 years ago at a glance. Although many Web2 games such as Legend of Palu are also a mix of various game art, each of the stitched ones has not been outdated for too long.
2. Being overwhelmed by unfamiliar words on the game's official website and being discouraged from playing
Web2 game players are introduced to a game by friends or read the news. They usually go to the game's official website to check out the trailer to understand the game's production level, and then go to AppStore and Google Play to check out other players' ratings and comments, or browse player forums to see other people chatting about the game. By the way, they also ask their friends around them who else is playing the game, chat for a while, and then decide whether to start playing the game.
If a Web2 player hears about a blockchain game and thinks it’s interesting and wants to try it, the first thing they see when they enter the official website of the blockchain game is unfamiliar words such as milestone white paper and token economics. Most of them only have a very simple game introduction or even just a PPT, without a trail or player forum. Players who want to find some reference information about the game itself will be pushed to Twitter and Discord Telegram communities. There is a high probability that a menu for players to complete tasks will pop up on the homepage. By default, players know that completing these tasks can get them on the whitelist or get airdrops, so there is no explanation. In fact, many Web2 players may not know what a whitelist, an airdrop, or a pledge is; when they open the link to complete the task, they find that the task list is extremely boring and has little to do with the action of "playing" the game. If the player finds the official website of the game when it is not in the testing and game launch cycle, the player cannot download and experience it.
The player spent 5 minutes on the official website of the chain game to learn about the game. But he learned nothing and was persuaded to quit.
Solution: The official website of the blockchain game project should be designed to treat all players as mentally retarded, and start guiding new players from the official website. On the homepage, players who come to the game official website for the first time can understand the basic information of the game and the current development progress to generate the desire to play. At the same time, guide players to leave operational behaviors when they first enter the official website, such as inviting players to register a game account and explaining the benefits of registering an account, inviting players to note the time of game opening on the calendar, inviting players to complete tasks and explaining the purpose and benefits of completing tasks.
(To be continued, gamers please leave comments to supplement)
![](https://public.bnbstatic.com/image/pgc/202407/332488e2a70fc1c11bf713e9a0309560.png)
3. Dissuaded by the hassle of opening a wallet to play the game
Players who are used to downloading games from Steam/Epic Store/App Store/Google Play or the official website of the game and playing them directly, or easily paying to play, are already familiar with entering a new Web2 game.
It is common knowledge that playing blockchain games requires a blockchain wallet to use virtual currency. Most early blockchain game players opened their first self-hosted wallet with Metamask. Downloading the Metamask app to a mobile phone or the Chrome extension on a PC is a good step.
Trouble starts when you open a new wallet address and record 12 keywords.
Many tutorials for opening a wallet require you to write down 12 keywords by hand, write them down in a small notebook and put them in a safe. This step will discourage many people. How can you write without a pen? Can you copy and paste and save them in a Word document? It is not recommended, because many people have also had their accounts stolen using the copy and paste shortcut keys; can you save screenshots? It is best not to, because if the pictures are stored on a computer or mobile phone, they will be lost once the computer is infected with a virus; can you write them on a piece of paper? It is best not to, because if the wind blows the paper away, your wallet will be gone, and if someone picks it up, they can easily withdraw money from your wallet. . . There are also many tutorials for teaching users to open a wallet that directly suggest buying a cold wallet, and then users have to learn what a cold wallet is, where to buy it, and it takes three to five days to ship it to your home after placing an order online.
Solution: Thanks to the advancement of blockchain technology, the chain game project can now connect to MPC wallets and account abstraction wallets, allowing players to enter the game in a way that is consistent with Web2 game habits, such as through email, Google account verification, etc., instead of being stuck on the road to opening a self-hosted wallet. Until the player reaches the stage where virtual currency is needed to purchase game assets, the chain game project will use a tutorial to teach players how to open a decentralized self-hosted wallet and how to exchange fiat currency for virtual currency in the wallet.
If the blockchain game project does not intend to write a tutorial on opening a wallet, depositing money and exchanging virtual currency, at least provide some tool options and novice guide links on the official website, and use reliable third-party tutorials to teach players step by step to complete the novice tasks of opening a wallet and depositing money.
If the blockchain game project team assumes that every player already has their own self-hosted wallet or deposit channel from the beginning, and therefore does not provide any guidance, it is likely that 80% of Web2 players will be lost at this stage. Considering that games are games and wallets are wallets, the blockchain game project team has 100 sufficient reasons to completely ignore how players open wallets or get virtual currency, and the project team only focuses on the asset sales of the game itself, which is completely understandable.
However, if each blockchain game project party does more Web3 novice guidance, takes the trouble to provide a set of wallet and deposit solutions suitable for their own games, or provides sufficient reference information (third-party links), then it will be a good popularization and retention improvement for Web2 players in the entire industry to enter blockchain games. The wallet tool options and novice guidance tutorials (or links) provided by each blockchain game project official are definitely better than players searching for wallets and deposit tutorials by themselves, or even finding phishing links and being deceived halfway.