Jessy, Golden Finance
It took less than 24 hours to reach one million users. The speed at which Dogs, the MEME token on TON, spread was amazing.
At present, the gameplay is still very simple. Users only need to follow the Dogs Bot, and the Bot will airdrop Dogs tokens to users based on their Telegram account status. At present, the token is just a string of numbers in the Dogs Bot, and it is still unknown when the token will be actually distributed to the user's wallet.
The time it takes for projects on TON and Telegram to reach "one million" or "one hundred million" users is getting shorter and shorter. Golden Finance chose to analyze why Dogs was able to reach 1 million users in such a short time, and also wanted to find out what stage the combination of Telegram and TON has reached, and the next development direction of projects on TON.
Simple gameplay + invitation rebate = viral spread
According to the official news of the project, the Dogs Meme Coin was inspired by the puppy Spotty drawn by Telegram founder Pavel Durov at a charity auction to support an orphanage. Spotty is currently the unofficial logo and main mascot of VK, another social platform founded by Durov. The project team believes that this image is the most suitable Meme Coin for Telegram.
This reminds me of the Meme Coin created by Tomasz's dog Floki. Meme coins based on celebrity-related pet images have proven to be successful. Choosing a pet related to the founder of Telegram may also be the first step to success.
How did Dogs reach 1 million users in less than 24 hours? The model of being simple enough and offering commissions for inviting new users is destined to achieve viral spread. On July 10, Golden Finance reporters saw the invitation link of Dogs in various Telegram groups and dialog boxes between friends.
Just follow the Bot created by Dogs in Telegram and you will be able to
The account will automatically calculate the Dogs rewards that users can get. A Golden Finance reporter found that a TG account registered for less than two months can get more than 800 Dogs. According to the pictures posted by users on social networks, the median number of Dogs that users can get is about 3,000.
Clicking on the Dogs Bot interface, you will find that the project is currently very simple. The largest part of the entire page is the number of airdrop tokens "Dogs" owned by the user. There are only three buttons on the interface: "Home" allows users to return to the homepage, "Leaderboard" allows users to see the ranking of all users, and "Friends" is the friend invitation interface. (Dogs project link: https://t.me/dogshouse_bot/join?startapp=LE1Cp1OFQziF7Frz1wzMPA)
Because it is simple enough, and there is no function to link to the "TON" wallet yet, users can quickly participate in the project without any barriers. Especially Web2 users, most of them do not know about digital currency, but because the project is in its early stages, encryption-related operations have not yet been connected. For these users, the operation is just to experience a Web2 applet.
There are rewards for inviting friends, and users can see the token rankings of all users. This is a very traditional and effective Web2 product marketing promotion method.
It is foreseeable that after accumulating a certain amount of users, Dogs will begin to slowly embed crypto-related functions, and access to wallets may be the first step. With traffic, a Meme itself will become an important brand in the crypto industry. With traffic and brand, it will be much easier to do more in the crypto industry. This can be seen in the development path of Shib after becoming a top Meme Coin - decentralized exchanges, second layers, etc.
Web2’s traffic monetization method is no longer suitable for Web3
At present, the integration of TON and Telegram has been very deep. Whether it is the Telegram BOT on TON or the pure Web2 Telegram app, after attracting a large amount of traffic, it still takes the path of traffic monetization. It is reported that the main monetization path of Telegram Mini app is still selling advertising space.
Dogs has accumulated more than 1 million users in less than 24 hours, which shows that TON and Telegram ecosystem are in a period of great explosion. Whether it is Bot or Mini Dapp, the technical implementation is also very easy. During this period, there were many duplicate projects. For TON projects that want to break through, having a good idea is more important than the technology itself.
The short-term success of Dogs has once again confirmed that Telegram is a huge traffic pool. Projects running on TG basically do not need to worry about traffic. However, the current big problem is that if Web3 projects still use traditional Web2 thinking, relying on TG to generate traffic, and then monetizing the traffic and selling advertisements, then there is not much difference compared with Web2, let alone innovation.
How to make a real Web3 product after relying on TON and Telegram to obtain a large amount of traffic, and give full play to the spirit of Web3 to protect private property, personal data rights, etc., perhaps to produce a revolutionary encryption product.
This is not only something that Dogs needs to think about, but also something that other projects in the TON ecosystem and TON itself need to think about and explore. This also determines the future development direction of TON.
