1. The unique advantage of communication software: connection
The biggest charm of communication software is that they can seamlessly connect us with friends and family. Just like you start using a certain software because your friends are using it, so you naturally join their ranks. WeChat is such a typical example.
Since its launch in 2009, WeChat has become one of the most popular communication tools in China. According to statistics, by the end of 2023, WeChat had more than 1.2 billion monthly active users. This connection effect has made WeChat quickly popular and become an indispensable part of our lives.
But you know that there are only more than 1 billion people using cryptocurrency in the world. If ⅓ of the people using WeChat join cryptocurrency, do you think Bitcoin’s current market value will still need to worry about not being able to reach ATH?
a. Mini APP makes communication software become Super app
You may not know that the emergence of WeChat Pay is a key step in turning WeChat into a super app. Now, users can use WeChat Pay to shop, transfer money, and pay bills. What's even cooler is that WeChat has embedded countless Mini APPs, which allow you to complete more operations in WeChat, such as booking hotels, ordering takeout, buying tickets, etc.
Just imagine that you can do so many things in one app, which makes WeChat a one-stop service platform in people's lives. Not only convenient, but also very interesting, right? This is also the ambition of Telegram and many communication software: to become an all-in-one super app
Communication apps already allow you to connect with your friends through them, so if you only use it as a place to chat, how troublesome it would be to jump back and forth every time you use other apps? Therefore, Telegram later launched Ton Chain to strengthen the functions of Mini APP, so that Telegram is no longer just a simple chat software, but a universal app that can take care of everything in your life.
2. Ton Chain | Telegram expansion plan
Now let’s talk about TON (The Open Network). I believe that TON’s current performance has attracted everyone’s attention to this Mini APP track. From 2u last year to 8u now, during the large correction of Bitcoin on 4/13 and 5/19, TON basically maintained its original position and was not even affected at all. This is also because it has the support of the TON foundation.
Although Ton seems to be linked to Telegram, the other two are independent products. Ton focuses on the development of Web3, and Telegram is a common communication software. This also gives Ton a unique advantage, that is: the way to reach users.
If you go to the street and ask anyone to teach him how to use Ton, you may not remember what a wallet or a private key is after teaching him for the whole morning. But if you ask a passerby if he has Telegram and ask him to open it, you will find that there is already a virtual wallet called Wallet in it. This is the biggest advantage of Ton, the Mini APP.
a. Mini APP’s revolution for web3 | Easier entry
TON's Mini APP, such as TON Wallet, provides a convenient entry point for Web2 users to easily enter the Web3 world. Even if you have never used a cryptocurrency wallet, you can use these Mini APPs through Telegram.
In this way, you can start to get in touch with and use blockchain technology. This design allows more people to experience the benefits of Web3 and promotes the widespread application of blockchain technology.
The best recent example is "Not Coin". Its gameplay is very simple. You just need to keep clicking. There is no participation threshold for web2 users. After users earn points, they are guided step by step to connect their wallets to receive airdrops. In fact, users can easily complete a blockchain experience process without even realizing that the logic behind it is the use of blockchain.
From a product perspective, this is also the core of our product promotion: easy to use.
b. Simplicity x convenience = mass adoption
Let me give you another example. Apps like StepN have attracted a large number of users because of their easy participation and integration into daily life. StepN is an app that allows users to earn tokens by walking or running. This simple and fun way of participation has made it popular quickly. TON's Mini APP has similar potential to attract a large number of users through simplicity and convenience, and promote the popularization of blockchain technology.
As long as it is simpler and users don't have to think, they will naturally become MLM sellers to help promote your products. Think about the popular products in the past, Temple Run, Subway Surf, these games are not 3A masterpieces, why do so many people play them? Because they are simple, competitive, and convenient, which is also in line with the reasons why StepN was able to explode in the last bull market. Therefore, as long as the current Mini APP meets this principle, I think it is a sure thing to start the next hot bull market through Ton Mini APP.
Here are a few projects that I think are worth paying attention to:
(This article was written by the MetaHub Incubator Research Association. Please indicate the source when reposting. It is only for learning and communication and does not constitute any investment advice.)
The first Mini APP project on Binance Launchpad: Not Coin
When talking about the hottest Mini APP on Ton, you will definitely think of "Not Coin". Even Ton is not listed on Binance, but Not Coin can log in to Binance and OKX in the form of Launchpool and JumpStart. Not only does the game allow retail investors to make a lot of money, but they can also go to the exchange to mine. Basically, the pattern has been pulled to the maximum. In addition, with the support of Ton Foundation, Not Coin can be said to be the largest meme coin on Ton.
Not Coin is an innovative game that combines elements of cryptocurrency and clicker games. Players earn Notcoin (NOT), a cryptocurrency based on the TON blockchain, by clicking on coins in the game. The simple gameplay has attracted a large number of users, with more than 35 million players so far. Game features include:
Easy to understand: click on coins to earn tokens, no complicated operations required.
Social interaction: players can team up to compete and invite friends to join.
Financial benefits: Notcoin earned by players can be traded on the market.
Advantage
High user engagement: has a large player base.
Strong support: Receive strong support from the TON Foundation.
Multi-platform listing: Simultaneously listed on major exchanges such as OKX and Binance.
Not Coin is also simple, competitive and convenient. Users can not only mine with just a click, but also form groups to compete for high scores. Therefore, for web2 users, they do not need to do anything special to play together. It can be said that it is a web3 game that is very easy to join.
Catizen is a healing and fun game that starts at the top
Catizen is a blockchain GameFi game developed by Pluto Studio. It combines cultivation and financial elements, allowing players to not only enjoy the fun of raising cats in the game, but also earn income. The core gameplay of the game includes raising cats, synthesizing cats, and fishing activities. Each activity allows players to earn $Kitty, a tradable cryptocurrency. The advantages of the game lie in its simple and interesting operation, financial income potential, and strong social interaction functions.
Game Features
Intuitive game mechanics: suitable for all ages, without a complex learning curve.
Economic benefits: Players can earn $Kitty through in-game activities and trade them on the market.
Social function: Players can interact, trade and cooperate with each other, which enhances the social attributes of the game.
Technical support: Relying on the TON blockchain to ensure the transparency and security of the game.
Advantage
High user engagement: Catizen already has more than 1 million users on Telegram.
Strong support: With funding from the TON Foundation, the company plans to introduce more game content and technologies in the future, including NFT and staking systems, as well as AI and AR technologies.
Sustainable development: Continuously update and expand game content to ensure long-term player engagement and freshness.
In general, Catizen not only provides players with an interesting gaming platform, but also gives players the opportunity to earn real money through gaming. This innovative model that combines entertainment and finance makes Catizen stand out in the blockchain gaming field.
Cute and charming hamster character: Hamster Kombat
Hamster Kombat is a small game based on the TON blockchain that players can play through Telegram. With 239 million users, it has become a phenomenal application. The core gameplay includes inviting friends to join, completing daily tasks, solving Morse code puzzles, and compositing cards. Players can earn in-game coins and increase their hourly earnings, which is an important indicator for future airdrop tokens. The game features social interactivity, which encourages cooperation and competition between players.
Game Features
Invite system: Players can invite friends to join the game and earn rewards together.
Daily tasks: Get rewards and increase income by completing various tasks.
Puzzle solving and synthesis: Participate in Morse code puzzle solving and card synthesis to increase the fun of the game.
Advantage
High interactivity: Emphasis on social interaction and competition between players.
Economic Rewards: Increase the number of future airdrop tokens by increasing hourly revenue.
Blockchain support: Relying on the TON blockchain to ensure the transparency and security of the game.
It can be observed that even if the gameplay of the subsequent games has changed, they have not lost their essence of "simple, easy to use, and competitive". As long as this characteristic is maintained, I believe that any Mini APP will have the opportunity to attract users from all over the world.
Cute and addictive bullet hell shooting game: MOW
MOW is a bullet hell shooting game based on the TON blockchain, which combines arena and battle modes. The core gameplay includes high-intensity player battles, equipment upgrades, item synthesis and trading. Players can earn gold coins and diamonds through battles, which are important indicators for future airdrop tokens. The game emphasizes high interactivity and strategy, encourages cooperation and competition, and creates a vibrant gaming community.
The Arena mode allows players to challenge other players to gain more resources, while the Battle mode allows players to upgrade their equipment and skills through battles and unlock more difficult levels. The synthesis and upgrade system allows players to strengthen their combat power, making each battle more challenging and fun.
The advantages of MOW lie in its high interactivity, economic returns and future prospects. Players can increase the number of future airdrop tokens by increasing their hourly income, which motivates players to continuously improve themselves. In the future, MOW will continue to launch more gameplay and content, maintain the essence of the game "simple, easy to use, and competitive", attract global players to participate, and aim to become one of the most popular blockchain games.
The largest IDO platform on Ton: TonUP
TonUP is an innovative platform built on the TON blockchain that aims to revolutionize the way projects are launched and supported in the cryptocurrency space. It provides a comprehensive ecosystem for token issuance, community engagement, and project development. TonUP's mission is to discover and nurture the most promising projects, bringing exciting opportunities to the wider community. With the firm support of the TON Foundation and Foresight X, we are committed to empowering assets with great potential on the TON blockchain and promoting the development of a vibrant TON ecosystem.
Service Features
Token issuance: Provide convenient and secure token issuance services to help new projects quickly launch and enter the market.
Community participation: Establish a strong community participation mechanism to enable users to participate in the project's development and decision-making process.
Project Development: Supporting the long-term development and success of projects by providing resources and expertise.
Advantage
Comprehensive Ecosystem: From token issuance to community engagement and project development, TonUP provides a one-stop service to ensure that every stage of the project goes smoothly.
Community Power: Emphasize the power and participation of the community to ensure that the project can receive direct feedback and support from users.
Professional support: With the professional support of TON Foundation and Foresight X, TonUP is able to provide the most advanced technology and market knowledge to the project.
TonUP will continue to be committed to discovering and nurturing the most promising projects and providing innovative and efficient solutions. In the future, we will expand the platform's functions, introduce more partners and resources, and further strengthen the TON blockchain ecosystem. By maintaining the service characteristics of "simple, easy to use, and competitive", TonUP will become the preferred platform for global cryptocurrency entrepreneurs and investors.
Idea to earn new gameplay｜CaroPlay
At the same time, we also found a good combination of innovative applications and TON chain. CaroPlay is the world's first "ideas to earn" project based on Web3, and the first celebrity NFT project on the TON chain, authorized by FIFA World Footballer Fabio Cannavaro. CaroPlay is an innovative Web3 project that combines sports events, games and sports brands. It is committed to creating a gaming community that loves sports and fitness through Cannavaro's celebrity influence. Using the decentralized nature of blockchain technology, CaroPlay improves the transparency and openness of the game and creates the most entertaining and fair gaming platform.
Gameplay
Submit ideas: Users can submit their own ideas based on real-time sports events or hot events (such as football wins and losses, presidential election results, cryptocurrency price changes, etc.).
Betting support: Each idea is divided into two sides (like winning or losing), and users can bet on the side they support.
Result announcement: The results will be announced based on the actual situation. Both users and initiators who bet on the right topic will receive rewards.
CaroPlay will launch a token-based incentive mechanism, including the launch of Cannavaro's fitness app and RWA products. These professional fitness products can cultivate the exercise habits of Web3 users and ultimately improve the health indicators of the Web3 group.
CaroPlay is not only committed to making the project fun and profitable through sports games, but also bringing more value to Web3 users by introducing token incentive mechanisms and professional fitness products. In the future, we will continue to expand platform functions, introduce more partners and resources, further strengthen CaroPlay's ecosystem, and become the preferred platform for global sports enthusiasts and Web3 communities.
3. Follow Ton’s trend｜Solana Blink is a hit
Imagine that you can invite your friends to play trolls together or pay your family to buy milk tea through QR codes and links on WeChat. What will happen if all the things that WeChat Mini APP can do happen on web3? That is the revolution brought by solana blinks.
Through solana blinks, you can easily complete on-chain interactions such as sniping local dogs, wallet signatures, and launching gamefi challenges and fundraising through QR codes and links on Twitter without going through cumbersome and complicated link and wallet signature procedures.
The advantage of Ton Chain is that it can smoothly bring web2 users into the complex network of web3 through the Mini APP in the communication software, but the carrier is limited to "Telegram". However, solana blink is applicable to "any communication software". The bridge between web2 and web3 can be opened through QR codes and links. As a stimulus point for the bull market, solana blink can completely stir up this wave of market frenzy.
4. This bull market will be dominated by Mini APP
From Notcoin to CaroPlay, I believe that the power of Mini APP has made the entire cryptocurrency market see the potential of Mini APP. However, Mini APP is not limited to Telegram. Instead, it attracts users with the core triangle of "convenience, ease of use, and interaction". It is easy to join without too much learning cost, there is a competitive relationship, and it is fun at the same time, which naturally attracts a large number of users to participate.
I am very optimistic that there will be a hot Mini APP in the market that will surpass StepN or Axie and bring a large number of web2 users to cryptocurrency. It doesn’t have to be Telegram. As long as any chain can make web2 users play easily without downloading a bunch of wallets, and can complete everything from deposits and withdrawals to contacting friends in one stop, then that chain will also get the largest traffic in this bull market.
