Leading cryptocurrency exchange BingX has announced a further partnership with Chelsea Football Club: starting from the 2024/25 Premier League season, BingX will move from Chelsea armband partner to official training jersey partner of the men’s team.
To celebrate this milestone, BingX is using a specially designed drone to drop training kits at Stamford Bridge, kicking off further collaboration in this crypto-style way. This is the first time that the BingX brand logo is displayed on a large area on the front of training clothes. The training jerseys will be worn by the men's players and coaching staff in all training sessions.
As BingX becomes the front-facing sponsor of the men's team's training uniforms for the new season, BingX will gain greater exposure, enhance its brand recognition in the global sports community, and closely connect the brand with the spirit of continuous pursuit of excellence. Just like football players who constantly train to reach peak performance, BingX's cryptocurrency traders achieve excellence through rigorous analysis and strategic trading. From the training ground to the trading pitch, BingX works with Chelsea to empower those who continue to push themselves beyond their limits.
BingX will bring a series of exclusive benefits to users and sports fans, including but not limited to Chelsea match day tickets, match day VIP experiences and exquisite co-branded merchandise. In addition, BingX will launch an exciting trading competition that mimics drone airdrop events to further engage the community through the “airdrop” concept. Users can get surprise airdrop rewards through daily check-in and have more dynamic interactions.
Vivien Lin, chief product officer of BingX, said about this cooperation upgrade:
We are delighted to be furthering our partnership with Chelsea as the official training wear partner of the men's team. This partnership demonstrates our shared pursuit of excellence in innovation. We look forward to providing unique experiences and opportunities for our users and fans, and working together to build a better future.
At the beginning of this year, BingX launched a cross-border cooperation and became the official armband partner of the Chelsea team. Driven by a shared passion and exploration of the infinite, the two parties launched the "Empowering the Future" program together. This strategic cooperation marks the linkage between the two industry giants, and BingX officially enters the sports and entertainment industry.
About BingX
Founded in 2018, BingX is the world's leading cryptocurrency exchange, providing diversified spot, derivatives, documentary and asset management services for Bitcoin, Ethereum, Dogecoin and Telegram Ton coins to more than 10 million users around the world. products and services to meet the needs of different levels from novices to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to enhance their trading capabilities. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking its exciting debut in the world of sports.
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